SEO Expert - Organic Growth Specialist

Obsidian; San Francisco (CA); On-site; USD 130,000 - 170,000; Full time

Job summary

Obsidian in San Francisco builds high-fidelity simulated work environments to evaluate AI agents in marketing contexts. You will design organic growth tasks, specify required documents and dashboards, and judge AI attempts against a standard rubric.

We value hands-on experience in organic growth or SEO/AEO, fluency with GA4, Search Console, Semrush or Ahrefs, and a CMS like Contentful; experience with AI training environments or RL simulations is strongly preferred; Rubric Academy certification

Qualifications

• Hands-on experience in organic growth or SEO/AEO and ownership of work.
• Strong written reasoning to explain decisions.
• Experience building AI training environments or simulated case studies.
• Rubric Academy or Rubric Bootcamp certification preferred.

Responsibilities

• Design task briefs drawn from real organic growth work, including what is tested.
• Specify the documents, dashboards, personas and tool states required.
• Write or review the reference answer and the evaluation criteria.
• Review AI agent attempts and judge them against your own standard.

Skills

Organic growth ownership

SEO/AEO

Written reasoning

Tools

Google Analytics 4

Google Search Console

Semrush

Ahrefs

Contentful CMS

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Organic Growth environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in organic growth, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Organic Growth scope

Search and answer-engine visibility, content-led acquisition, technical and on-page diagnosis, keyword and topic prioritization, web and pricing journey optimization, and funnel diagnosis on organic traffic.

Who we are looking for

• Hands-on practitioner experience in organic growth or SEO/AEO — you have owned this work, not only managed people who do it
• Fluent in the tools of the domain: Google Analytics 4, Google Search Console, Semrush or Ahrefs, and a CMS such as Contentful
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.