SEO & Digital Analytics Specialist

Macy's; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive pay and benefits

Health and wellness benefits

Retirement Savings Plan with 401k match

Paid Time Off

Continuous learning and career growth resources

Job summary

A leading retail company seeks a Product Analyst to support its analytics team in optimizing the customer experience on its online platform. The ideal candidate will analyze digital and SEO data, provide actionable insights for Product Management and Technology teams, and drive business growth through A/B testing and multivariate experiments. The role demands proficiency in SQL and various analytics tools. Join this vibrant environment and contribute to high-impact decisions and innovations.

Qualifications

• Proficiency in analyzing digital, SEO, and marketing data for actionable insights.
• Ability to effectively communicate technical information to stakeholders.
• Capability to manage multiple projects and adhere to timelines.
• Aptitude for working with cross-functional teams to achieve objectives.
• Capacity to creatively address challenges in SEO and analytics.

Responsibilities

• Support conversion opportunities focusing on SEO.
• Identify technical SEO opportunities and provide recommendations.
• Design and analyze experiments with internal clients.
• Collaborate to identify reporting requirements for new functionalities.
• Provide ad hoc analyses for enhancing the product roadmap.

Skills

Analytical Skills

Communication Skills

Project Management

Collaboration

Problem-Solving

Ownership

Technical Proficiency

Continuous Learning

Adaptability

Education

5 years of direct experience in digital analytics or digital marketing

Tools

SQL

Google Analytics

Search Console

SEOClarity

ScreamingFrog

SEMRush

Tableau

Adobe Analytics

Job description

A leading retail company seeks a Product Analyst to support its analytics team in optimizing the customer experience on its online platform. The ideal candidate will analyze digital and SEO data, provide actionable insights for Product Management and Technology teams, and drive business growth through A/B testing and multivariate experiments. The role demands proficiency in SQL and various analytics tools. Join this vibrant environment and contribute to high-impact decisions and innovations.