SEO & Copywriting Specialist

Bluetent; Tampa (FL); Remote; USD 50,000 - 70,000; Full time

Job summary

Bluetent is seeking an SEO Account Manager to lead SEO strategies for clients in the vacation rental market. This role requires a blend of creativity and technical expertise, involving direct client interaction, reporting, and collaborative work with internal teams. Ideal candidates will possess strong analytical skills and a passion for digital marketing, with a focus on driving results and enhancing client success.

Benefits

Health Insurance: Medical, Dental, Vision and Prescription Plans

Retirement Savings Plan (401K) with discretionary company match

Paid Holidays

Paid Vacation

Competitive Pay

Qualifications

• Minimum of 2-3 years agency or in-house SEO experience.
• Proficient in Google Analytics with data analysis capability.
• Strong understanding of the Google ranking algorithm.

Responsibilities

• Develop and implement SEO strategies for vacation rental clients.
• Prepare monthly reports to communicate progress and strategies.
• Conduct SEO audits and manage SEO setups for new websites.

Skills

Communication

SEO Optimization

Analytical Skills

Content Creation

Technical SEO

Education

Bachelor’s degree preferred

Tools

Google Analytics

Google Search Console

LookerStudio

Drupal

WordpressCMS

Job description

Job Details

Job Location: Tampa, FL

Salary Range: Undisclosed

Description

About Inhabit

Inhabit operates a unique collective of tech-forward companies serving the residential, commercial, and short-term rental industries. Our team members deliver best-in-class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short-term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visitinhabit.com.

About Bluetent

Our vision is to be the premier digital agency in the hospitality industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.

Job Description Summary

We are looking for a creative and forward-thinking SEO expert to join our growing team as an SEO Account Manager across the Inhabit ecp-system of brands. This is client-facing position that requires a solid understanding of search engine optimization best practices and strategies, the ability to implement your work, and explain these strategies and the data to clients.

The Bluetent Digital Marketing Team, along with other Inhabit brands, provides vacation rental clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO Account Manager plays a key role in crafting search engine optimization strategies for our clients in the vacation rental industry. This role requires exceptional critical thinking and communication skills, as well as a competency in SEO-optimized writing. The SEO Account Manager will also handle SEO setups for new website builds, as well as SEO audits and one off SEO tasks for teammates.

What You’ll Do (Functions & Responsibilities)

• Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO strategies based on individual client needs and business goals
• Prepare monthly reports using LookerStudio to communicate progress and strategies to clients
• Complete SEO setups for new website projects, including 301 redirects, on-page optimization, Google Analytics configuration, and XML sitemap configuration.
• Comfortable working in Drupal and WordpressCMS to add new content, optimize content and metadata, manage 301 redirects, and configure SEO modules.
• Write new website content or help generate content strategies for clients while working with a content specialist
• Write and optimize blogs
• Monitor and address errors and recommendations in Google Search Console
• Optimize and maintain Google My Business pages for clients
• Conduct SEO audits to uncover areas for improvement
• Set up goals and filters in Google Analytics
• Collaborate with internal teams including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers
• Keep up with SEO industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team member
• Other duties as assigned

Qualifications

What We’re Looking For (Minimum qualifications)

• Minimum of 2-3 years agency or in-house SEO experience
• Excellent communication skills – both verbal and written
• Experience writing or editing blogs for a website
• Proficient in Google Analytics and have the ability to analyze and explain data
• Must have general understanding of crawl errors, indexation, pagespeed, and other technical SEO elements
• Able to use Google Search Console to identify areas for improvement
• Experience with keyword research rank-tracking tools
• Strong understanding of the Google ranking algorithm
• Able to apply search engine optimization best practices
• Knowledge of local search ecosystem
• Ability to manage multiple client accounts and SEO setups at once, while keeping track of client initiatives, to-dos, tasks, and communication
• Strong attention to detail and excellent organizational skills
• Driven to achieve great results for clients
• Experience working with Drupal a plus
• Experience working with Google Tag Manager a plus
• Able to both independently and in a team setting, with a willingness to help where needed – someone who enjoys wearing many hats
• Enthusiasm and a passion for digital marketing

Education Requirements

• Bachelor’s degree preferred

Type

• Salaried, Exempt, Full-Time

Location

• Remote

Benefits Include

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.