SEO Coordinator

Strong Automotive; Birmingham (AL); On-site; USD 40,000 - 60,000; Full time

Job summary

Strong Automotive is seeking an SEO Coordinator in Birmingham, AL to support the execution of search optimization strategies. You will conduct keyword research, optimize content, and build backlinks to improve organic visibility.

You will analyze performance data using Google Analytics and Search Console, monitor competitors, and stay current with SEO trends. Collaboration with the marketing team and regular reporting are essential to align SEO with business goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 1 year of SEO experience.
• Experience with keyword research and analysis.
• Experience with on-page and off-page optimization techniques.
• Experience with Google Analytics and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, and Moz.

Responsibilities

• Conduct keyword research to identify relevant and high-volume search terms.
• Optimize website content, including page titles, meta descriptions, header tags, and body copy.
• Build high-quality backlinks from reputable websites.
• Analyze website traffic and performance data using Google Analytics and Search Console.
• Monitor and analyze competitor SEO strategies to identify opportunities.
• Stay up-to-date with the latest SEO trends and best practices.
• Collaborate with the marketing team to align SEO with marketing goals.
• Provide regular reports on SEO performance and progress.
• Assist with technical SEO recommendations, such as site speed and schema markup.
• Research and recommend new SEO tools and technologies.

Skills

SEO fundamentals

Keyword research

Data analysis

Content optimization

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Search Console

Job description

Job DetailsJob Location: Birmingham, AL 35223Position Type: Full TimeEducation Level: NoneTravel Percentage: NoneJob Shift: DayThe SEO Coordinator will be responsible for supporting the execution of SEO strategies to improve organic search visibility and drive traffic to company websites. This role will involve conducting keyword research, optimizing website content, building backlinks, analyzing website performance data, and staying up-to-date with the latest SEO trends and best practices. The SEO Coordinator will work closely with the marketing team to ensure SEO efforts align with overall marketing goals.

Key Responsibilities:

• Conduct keyword research to identify relevant and high-volume search terms.
• Optimize website content, including page titles, meta descriptions, header tags, and body copy, to improve search engine rankings.
• Build high-quality backlinks from reputable websites to increase domain authority and improve search visibility.
• Analyze website traffic and performance data using tools like Google Analytics and Search Console to identify areas for improvement.
• Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead of the curve.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with the marketing team to ensure SEO efforts are integrated with other marketing activities.
• Provide regular reports on SEO performance and progress.
• Assist with the implementation of technical SEO recommendations, such as site speed optimization and schema markup.
• Research and recommend new SEO tools and technologies.

Qualifications

Required Education:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Required Experience:

• Minimum of 1 year of experience in SEO.
• Proven track record of increasing website traffic through organic search optimization.
• Experience with keyword research and analysis.
• Experience with on-page and off-page optimization techniques.
• Experience with Google Analytics and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, and Moz.

Required Skills and Abilities:

• Strong understanding of SEO best practices.
• Ability to develop and implement SEO strategies.
• Ability to analyze data and identify trends.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Ability to adapt to changing priorities and deadlines.