SEO & Content Marketing Strategist - Higher Ed Growth

New York University; New York (NY); Presencial; USD 80.000 - 100.000; Jornada completa

Descripción de la vacante

The Search Engine Optimization (SEO) & Content Marketing Specialist at New York University will drive visibility, inquiries, applications, and enrollments for NYU's schools and graduate programs. In a dynamic digital landscape, you will deploy a data-informed, AI-assisted strategy to attract prospective students and convert them into enrolled NYU students.

You will bridge technical SEO with engaging storytelling, supporting GEMSS and NYU school partners in expanding impact and growth while

Formación

• Bachelor's degree in marketing, communications, PR, or a related field.
• Master's degree in marketing, communications, business, digital media, advertising, or a related field.
• 5+ years relevant SEO and content marketing experience.
• Experience in higher education, non-profit, OPM, or marketing agency preferred.
• Strong understanding of SEO, AI SEO, and content marketing with a growth mindset.

Responsabilidades

• Drive visibility, inquiries, applications, and enrollments for NYU schools and programs.
• Bridge technical SEO hygiene with compelling storytelling across institutional content.
• Lead AI Search Optimization initiatives and data-informed strategy.
• Collaborate with Global Enrollment Management and School partners to improve enrollment funnel outcomes.

Conocimientos

SEO

Content marketing

AI SEO

Google Analytics

CMS

Educación

Bachelor's degree in marketing, communications, PR, or related field

Master's degree in marketing, communications, business, digital media, advertising, or related field

Herramientas

Google Analytics

Google Search Console

Descripción del empleo

The Search Engine Optimization (SEO) & Content Marketing Specialist at New York University will drive visibility, inquiries, applications, and enrollments for NYU's schools and graduate programs. In a dynamic digital landscape, you will deploy a data-informed, AI-assisted strategy to attract prospective students and convert them into enrolled NYU students.

You will bridge technical SEO with engaging storytelling, supporting GEMSS and NYU school partners in expanding impact and growth while