SEO Associate - Tools

SolarWinds; Charlotte, Reston, Austin (NC, VA, TX); On-site; USD 90,000 - 130,000; Full time

Job summary

SolarWinds in Charlotte, NC seeks a seasoned SEO leader to design and drive a comprehensive Total Search strategy across Tools product lines, aligning with paid search insights and funnel content.

You will own keyword architecture, technical audits, and metadata across the SolarWinds web ecosystem, and partner with marketing, web, and MarTech teams to boost visibility and pipeline.

Qualifications

• 4–5+ years of SEO experience in B2B SaaS or enterprise technology.
• Deep expertise in technical SEO, content optimization, and analytics.
• Excellent communication and presenting ability to Tools BU Leadership and key statkeholders, collaboration, and project management skills
• Hands‑on experience with Ahrefs, GA4, Google Search Console, and keyword research tools
• Familiarity with modern MarTech including 6sense, Mutiny, and Qualified
• Proven success aligning SEO with performance marketing and demand gen KPIs
• Understanding of structured data, AI search (SGE/Overviews), and content engineering for semantic search

Responsibilities

• Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.
• Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.
• Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.
• Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.
• Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.
• Partner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.
• Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.
• Use GA4, GSC, Ahrefs, and enterprise SEO platforms to track performance, analyze competitors, and surface actionable insights.
• Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.
• Experience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring deliverables align with strategy and budget.
• Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource.

Skills

SEO strategy

Content optimization

Analytics

Communication

Project management

Tools

Ahrefs

GA4

Google Search Console

SEMrush

Conductor

BrightEdge

Job description

Austin, Texas; Charlotte, North Carolina; Reston, Virginia

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

Position Summary

• Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.
• Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.
• Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.

AI-Aware Content Optimization

• Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.
• Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.

Cross-Functional Leadership

• Partner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.
• Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.

Analytics & Insights

• Use GA4, GSC, Ahrefs, and enterprise SEO platforms (e.g., Conductor, SEMrush, BrightEdge) to track performance, analyze competitors, and surface actionable insights.
• Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.
• Experience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring deliverables align with strategy and budget.
• Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource.

Qualifications

• 4–5+ years of SEO experience in B2B SaaS or enterprise technology
• Deep expertise in technical SEO, content optimization, and analytics
• Excellent communication and presenting ability to Tools BU Leadership and key statkeholders, collaboration, and project management skills
• Hands‑on experience with Ahrefs, GA4, Google Search Console, and keyword research tools
• Familiarity with modern MarTech including 6sense, Mutiny, and Qualified
• Proven success aligning SEO with performance marketing and demand gen KPIs
• Understanding of structured data, AI search (SGE/Overviews), and content engineering for semantic search

Preferred Qualifications

• Experience optimizing for AI Overviews and structured content visibility
• Working knowledge of MAPs (Marketo, HubSpot), SFDC, and lead scoring models

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.