SEO and Web Growth Manager

Bitpanda; United States; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid working model

Stock option plan

Udemy online courses

OpenUP mental health support

3 extra paid days off in 2027

Exclusive partner discounts

Gender-neutral parental leave

Job summary

Bitpanda is seeking a Manager of SEO & Web Growth to rebuild our organic search and web capabilities into a highly accountable customer acquisition and conversion engine. You will blend technical excellence, content authority, and disciplined CRO to drive sustained growth with direct access to decision-makers.

You will lead the core in-house SEO and web-growth team, align initiatives across Product, Engineering, Creative, Content, and Analytics, and contribute to Bitpanda's continued expansion

Qualifications

• Must have proven track record owning organic search and web growth for a large, complex consumer business.
• Ability to combine technical SEO, content authority, and conversion optimization as a single growth engine.
• Deep technical fluency to translate crawl/indexation issues into engineering priorities.
• Experience building and scaling a structured experimentation framework for high-intent journeys.
• Strategic mindset to bring core capabilities in-house and selectively manage agencies.

Responsibilities

• Define and execute the overarching organic and web-growth strategy with clear roadmaps and targets.
• Own technical SEO, site architecture, international search visibility, and content standards across the platform.
• Drive CRO and landing-page improvements through a disciplined experimentation cadence.
• Build and lead the in-house SEO and web-growth team, shifting from agency-led work to internal accountability.
• Integrate organic growth initiatives with Product, Engineering, Creative, Content, and Analytics.

Skills

Organic search

Web growth

Technical SEO

CRO framework

In-house capabilities

Job description

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we're here to help people trust themselves enough to build their financial freedom - for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want - with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, \"roll-up-your-sleeves-and-make-it-happen\" kind of people. It's these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you're someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

As the Manager of SEO & Web Growth at Bitpanda, you will rebuild our organic search and web capabilities into a highly accountable customer acquisition and conversion powerhouse. You will blend technical excellence, content authority, and disciplined conversion rate optimization (CRO) to drive sustained, qualified growth. With a clear mandate and direct access to decision-makers, you will build an internal engine that materially impacts our commercial success and customer journey.

What you’ll do

• Define and execute the overarching organic and web-growth strategy, establishing clear roadmaps, baselines, and performance targets.
• Own technical SEO, site architecture, international search visibility, and content-authority standards across the platform.
• Drive landing-page and website conversion improvements by establishing a rigorous, structured experimentation and CRO cadence.
• Build and lead the core in-house SEO and web-growth team, managing the transition from fragmented or agency-led work to strict internal accountability.
• Establish a seamless operating model to integrate organic growth initiatives across Product, Engineering, Creative, Content, and Analytics.

Who you are

• You have a proven track record of owning organic search and web growth for a large, complex, or multilingual consumer business.
• You naturally combine technical SEO, content authority, and conversion optimization, treating them as a unified growth engine rather than isolated disciplines.
• You possess deep technical fluency and can translate crawl, indexation, site architecture, and performance issues into clear, actionable engineering priorities.
• You have successfully built and scaled a disciplined experimentation framework across high-intent user journeys and landing pages.
• You are a strategic builder capable of bringing core capabilities in-house and managing specialist agencies selectively—not just an editorial-focused SEO lead.

What’s in it for you

• Flexibility to work where you thrive - Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact - Receive a competitive total compensation package aligned with Bitpanda's pay-for-impact policy, including participation in our stock option plan.
• Support for your mental wellbeing - Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
• Time to recharge - On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you've been with us for 6 months.
• Continuous learning and growth - Grow your skills and stay ahead in your career with unlimited access to Udemy's library of online courses at your own pace.
• Exclusive perks and rewards - Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Support during life milestones - Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
• Fuel and focus on-site - Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Recognition for your contributions - Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Show your Bitpanda pride - Access exclusive Bitpanda-branded merchandise and gear to represent.
• Connect and celebrate with your team - Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration

. ...and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are.

Above all, you will have the opportunity to learn and grow as part of Bitpanda's incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda's discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).