SEO Analyst

Jobtailor; San Diego (CA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

On-site in San Diego

Job summary

Jobtailor is seeking an SEO Specialist to join our hybrid San Diego team. You will partner with the SEO group to develop strategies that raise organic visibility and traffic for diverse client sites. Your work includes keyword discovery, on-page tuning, and content optimization to maximize relevance and rankings.

The role requires hands-on GA4 analysis, backlink considerations, and ongoing site audits. You will collaborate across teams, manage multiple client projects, and help drive measurable

Qualifications

• 1+ years in SEO, ideally at a small to midsize agency or legal marketing setting.
• Solid grasp of on-page, off-page, and technical SEO basics.
• Ability to optimize sites and content for search visibility and engagement.
• Strong organizational skills to juggle multiple projects and deadlines.
• Proficient with Excel and basic data analysis in GA4.
• Experience with high-quality link-building and outreach.
• Familiarity with local optimization and video SEO preferred.
• PR experience is a plus.

Responsibilities

• Collaborate with SEO team to boost organic traffic and visibility.
• Perform extensive keyword research and optimize content.
• Apply on-page, technical, and metadata best practices for target keywords.
• Conduct site audits to identify improvements.
• Monitor rankings and refine strategies based on data.
• Analyze GA4 data to support recommendations.
• Perform competitor analyses to identify trends.
• Support white-hat link-building efforts and outreach.
• Drive incremental traffic growth through outreach and content tactics.
• Contribute to weekly brainstorming sessions.

Skills

SEO concepts

Keyword research

Analytics interpretation

Backlink strategy

Project management

Education

Bachelor’s degree or equivalent experience

Tools

GA4

Excel

SEO tooling

Job description

Responsibilities

• Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic
• Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
• Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
• Perform regular site audits to identify technical and content-related improvements
• Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights
• Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations
• Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
• Support link building efforts using 100% white-hat strategies, including outreach and relationship building
• Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement
• Deploy tactics to incrementally increase traffic numbers to client websites
• Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights

Requirements

• 1+ years of hands‑on experience in SEO, preferably within a small to mid-sized marketing agency, or legal marketing environment
• Foundational understanding of on-page, off-page, and technical SEO best practices
• Ability to optimize websites and digital content to improve search visibility and user engagement
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Proficient in Microsoft Office, specifically Excel
• Experience using Google Analytics (GA4) to analyze performance and identify actionable insights
• Working knowledge of high-quality link-building strategies, cultivating authoritative backlinks through strategic outreach and relationship-building efforts
• Demonstrated mastery in backlink analysis and basic SEO auditing processes
• Experience with local and video optimization preferred
• PR experience preferred
• This is a hybrid, in-office position located in San Diego, CA. Applicants must reside in California and be within commuting distance of the San Diego office, with the ability to work onsite three days a week.

Core Competencies

Demonstrates expertise in SEO strategies, including on-page, off-page, and technical SEO best practices, with a strong ability to analyze website performance using Google Analytics (GA4) and implement effective link-building strategies. Proven organizational skills to manage multiple projects and deadlines while collaborating effectively with teams.