SEO & AI Search Strategist

directom; Pittsburgh (Allegheny County); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

Health, dental, and vision insurance

401(k) with company match

Profit sharing

Job summary

Direct Online Marketing in Pittsburgh seeks an SEO & AI Strategist to lead SEO and GEO strategies for diverse clients, including international accounts. You will drive keyword research, technical audits, analytics, and AI-enabled optimization, collaborating with clients to align on KPIs and growth goals.

Ideal candidates bring 3+ years in SEO, strong analytical skills, and experience with SEMrush/GA4. A Bachelor's degree in marketing or related field is preferred and working in a hybrid agency

Qualifications

• 3+ years of experience in SEO, including technical optimization and performance analysis.
• Strong curiosity about emerging AI search trends and ability to test ideas rapidly.
• Proven ability to forecast, analyze, and report on organic search performance.
• Hands-on experience with SEO tools: SEMrush, GA4, Google Search Console.
• Experience using WordPress, HubSpot, or Shopify is a plus.

Responsibilities

• Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts.
• Proactively refining strategies based on KPI performance and client goals.
• Conducting keyword research, mapping, and optimization to create a clear keyword strategy.
• Performing technical SEO audits and troubleshooting advanced technical issues.
• Setting up keyword position tracking and other performance monitoring tools.
• Collaborating with clients during onboarding and campaigns to align on KPIs.
• Conducting competitor analysis to understand market trends and opportunities.
• Designing experiments to improve organic search performance across tactics and AI engines.
• Auditing and crafting insightful reports with narratives aligned to client goals.
• Completing regular business reviews to highlight organic search results and adjust strategies as needed.
• Communicating professionally with clients to build strong relationships.
• Contributing to sales audits and ensuring quality assurance in your work and others.
• Actively questioning why results occurred and how your work impacts client success.

Skills

SEO strategy

Technical optimization

Performance analysis

Forecasting

Client collaboration

AI / GEO

Reporting & storytelling

Communication

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

GA4

Google Search Console

WordPress

HubSpot

Shopify

HTML/JavaScript basics

AI search tools (ChatGPT, Perplexity, Gemini)

Job description

About Direct Online Marketing (DOM)

Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be out communicated.

If you want to experience what it's like to work at a full service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you!

As an SEO & AI Strategist, you’ll develop and execute well-planned SEO and AI search strategies for our clients, helping them achieve their business goals by increasing organic visibility and website performance. You’re excited to be in the lead on new generative engine optimization (GEO) strategies that place your clients in AI results when people are searching.

What You’ll Do

Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing and modifying SEO and GEO strategies to help them reach their goals.

Day-to-day work includes:

• Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts.
• Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals.
• Conducting keyword research, mapping, and optimization to create a clear keyword strategy.
• Performing technical SEO audits and troubleshooting advanced technical issues.
• Setting up keyword position tracking and other performance monitoring tools.
• Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs.
• Conducting competitor analysis to understand market trends and identify opportunities.
• Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines.
• Auditing and crafting insightful reports with narratives that align with client goals.
• Completing regular business reviews to highlight organic search results and adjust strategies as needed.
• Communicating professionally and collaborating creatively with clients to build strong relationships.
• Contributing to sales audits and ensuring quality assurance in your work and the work of others.
• Actively questioning why results occurred and how your work impacts client success.

Who You Are

You bring a strong background in SEO and digital marketing, with experience in strategy development, technical problem-solving, and client collaboration.

Here’s what we’re looking for:

• 3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis.
• Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly.
• Proven ability to forecast, analyze, and report on organic search performance metrics.
• Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others.
• Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content
• Strong analytical and problem-solving skills with the ability to derive actionable insights.
• Experience working with international or complex accounts is a plus.
• Experience working with WordPress, HubSpot, and / or Shopify
• Excellent written and verbal communication skills for client interactions and reporting.
• A proactive mindset with the ability to self-manage tasks and meet deadlines consistently.

Additionally, you will have the following:

• A Bachelor’s degree or greater, or equivalent work experience in marketing
• Creative problem-solving
• Outstanding computer skills
• Excellent written and verbal communication
• A commitment to quality assurance and following internal procedures

The following experiences are a plus:

• Agency experience.
• Execution of SEO strategies across multiple markets or languages.
• Familiarity with marketing automation or CRM tools.
• Familiarity with HTML, Javascript, and other coding languages
• Foreign language skills or strategic guidance of foreign campaigns

Why Work With Us?

At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks’ policy seriously here.

We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.

We’re a stable and growing leader delivering excellent results to our clients who say things like:

• “DOM constantly pushes the envelope. They’re great communicators and are fun to work with, too.”
• “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
• “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:

• “The people are what makes this company great.”
• “You will be appreciated, challenged, and rewarded.”
• “An agency where you can grow with confidence.”

Perks & Benefits

We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

Ready to Make an Impact?

If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you.

Direct Online Marketing is an Equal Opportunity Employer (EOE).