Senior Women's Concept Designer

Gap Inc; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Gap Inc is seeking a design leader to advance the Old Navy Female range with a strong focus on concept development and trend-driven direction. You will partner across teams to translate market insights into compelling concepts that resonate with customers and align with brand strategy.

You will spearhead mood boards, trend decks, and present strategy to senior leadership while mentoring a team to deliver premium, market-ready ideas and items across seasonal cycles.

Qualifications

• Experience in fashion concept design from Theme to Key Items.
• Strong mood boards and trend decks creation and presentation.
• Proficiency with Adobe Creative Suite for creative direction.

Responsibilities

• Set overarching vision and conceptual development for the Old Navy Female range.
• Drive the Female Concept Design process, including market research, macro trend, theme direction, trend funnel creation and content delivery.
• Develop concept Themes, Big Ideas and reporting for the Female product range, advocate for concept ideas by presenting to internal leadership and cross functional partners.
• Ensure design direction aligns with market trends and business strategy; translate concepts to market demands.
• Develop strong internal relationships to direct and ensure successful execution of concept content.
• Drive strategy for Female product lines with recommendations on macro trends, seasonal themes, key items.
• Collaborate and lead others in key concept and product initiatives and their implementation.
• Provide creative direction and coaching to develop a motivated, high performing team.

Skills

Concept design

Trend forecasting

Creative direction

Adobe Creative Suite

Cross-functional collaboration

Tools

Photoshop

Illustrator

InDesign

Job description

About the Role

In this role, you will work in an energizing, inclusive, and creative environment focused on concepting and creating sustainable product that exceeds customers’ expectations. Your goal is to partner with cross functional team members who collectively are responsible for ensuring that the product style and trend are more than worth the price for our customers. You will define and lead the overall global design direction and conceptual development of the Old Navy Female range. Must lean into risk taking and be customer curious!

What You’ll Do

• Set overarching vision and conceptual development for the Old Navy Female range.
• Drive the Female Concept Design process, including market research, macro trend, theme direction, trend funnel creation and content delivery.
• Develop concept Themes, Big Ideas and reporting for the Female product range, advocate for concept ideas by presenting to internal leadership and cross functional partners.
• Ensure design direction is consistent with market trends as well as business strategy; interpret international and domestic concepts and fashion trends as they relate to market demands, company image and business strategy.
• Develop strong internal cross functional relationships to direct and ensure successful execution of concept content.
• Drive strategy for the Female product lines by providing recommendations regarding macro trends, seasonal themes, big ideas and key items, ensuring concept work supports business and customer needs.
• Collaborate and lead others in key concept and product initiatives and their implementation.
• Provide creative direction and coaching to develop a motivated, high performing team.

Who You Are

• Ability to work in a fast paced, dynamic, and highly collaborative environment, with the agility to juggle multiple seasons at one time and track individual and team workflow and deadlines.
• Possess an elevated sense of style, aesthetic, and color and understand how to translate trends through the lens of the customer and brand filter.
• Thorough knowledge of concept for fashion from Theme to Big Idea and Key Items.
• Proven experience in high quality, clear and inspirational mood boards and trend decks; computer knowledge including Adobe Creative Suite.
• Can evaluate complex situations using multiple internal and external sources.
• Ability to filter, prioritize, analyze, and validate complex, in-depth concepts and procedures.
• Understands broader conceptual impacts across merchandising and product development.