Senior Web & Product Analyst

roadsurfer GmbH; United States; Hybrid; USD 62,000 - 67,000; Full time

Benefits offered by this job

Team events

Flex Work & Travel Policy

Personal development

Camper budget

Job bike

Corporate benefits

Office dogs

Job summary

roadsurfer GmbH is seeking a Senior Web & Product Analyst to optimize how users move through our site and booking funnel. You will join the Data & Analytics team and work with Product Owners, Marketing and developers to drive data-informed decisions.

You will own the measurement and testing framework, build dashboards, and ensure data quality across channels, enabling teams to test and learn effectively.

Qualifications

• Minimum 5 years hands-on experience in web, digital or product analytics.
• Deep expertise in GA4 and Google Tag Manager; hands-on tracking experience.
• Strong knowledge of GDPR rules for tracking and data privacy.

Responsibilities

• Own tracking setup across all markets: GA4, GTM, server-side tracking, API pixels, and consent handling.
• Collaborate with web developers to define, implement and test tracking before releases.
• Regularly check data quality and reconcile GA4, Amplitude, and booking data.
• Run Amplitude Experiment A/B tests end-to-end and document learnings.
• Define booking funnel and product KPIs; build dashboards and cohorts.
• Be the go-to person for Marketing and Product on tracking, attribution and testing.

Skills

Fluent English

Communication

Analytical mindset

Tools

GA4

Google Tag Manager

Server-side tracking

Conversion APIs

Consent Mode v2

Pixel implementation

GDPR knowledge

Amplitude

A/B testing

SQL

GA4 BigQuery export

Metabase

dbt

Job description

Why roadsurfer?

• TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit

• FLEX WORK & WORKATION: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year

• PERSONAL DEVELOPMENT: We support your personal and professional development through our Inhouse Academy

• CAMPER BUDGET: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself

• JOB BIKE: Stay fit with our job bike offer

• DISCOUNTS: Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts

• THE PLACE TO BE: Look forward to a beautiful, bright office with everything your heart desires, like table tennis and table football

• OFFICE DOGS: Dogs in the office are welcome

The role - your passion

As our Senior Web & Product Analyst, you are the person who knows how customers move through our website and booking funnel. You join our Data & Analytics team, report to the Team Lead Data & Analytics and work closely with our Product Owners, Marketing and web developers. Product and Marketing rely on your analyses to decide what to build, what to test and where to invest.

Your mission: grow online conversion by understanding where customers drop off, testing improvements and measuring what works.

• You own our tracking setup across all markets: GA4, Google Tag Manager, server-side tracking, Conversion APIs and advertising pixels (Google Ads, Meta, Criteo and more), including the tracking plan, event naming and GDPR-compliant consent handling.

• You work with our web developers to define, implement and test tracking before every release.

• You regularly check data quality, compare GA4, Amplitude and booking data, find the root cause of gaps and make sure they get fixed.

• You run A/B tests in Amplitude Experiment end to end, from hypothesis and sample size to analysis and results, and keep a record of what we learn.

• You define our booking funnel and product KPIs, measure the impact of product changes and build Amplitude dashboards and cohorts that product teams can use on their own.

• You are the go-to person for Marketing and Product on tracking, attribution and testing.

What you need to surf the wave with us

• At least 5 years of hands‑on experience in web, digital or product analytics, ideally in e‑commerce, travel or online booking

• Deep expertise in GA4 and Google Tag Manager: you have built tracking yourself, not only reports

• Experience with server‑side tracking, Conversion APIs, Consent Mode v2 and pixel implementation for advertising platforms, plus solid knowledge of GDPR rules for tracking

• Strong Amplitude skills (events, charts, cohorts) and proven experience with A/B testing, including the statistics behind it

• Strong SQL skills, ideally with the GA4 BigQuery export

• You explain results clearly to non‑technical colleagues and management

• Fluent English

• Nice to have: experience with Metabase and dbt

Your Salary

We transparency. The salary range for this position is between 55,000 EUR and 60,000 EUR gross per year. We are currently introducing salary bands in our job descriptions to ensure that all employees are treated fairly. Once we get to know each other better during the application process and can assess your skills and experience more precisely, we will work together to determine which level within the salary band is the best fit for you.

ABOUT #ROADSURFER

We are more than Europe's largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales – a platform where you can discover and book unique camping spots. But that’s only the beginning. We are growing fast, so hop on board and join us on our journey. The roadsurfer philosophy is simple: rent an RV, start your adventure, be happy. Come ride the wave with us!