Senior Web Marketing Manager

SoFi; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

SoFi in San Francisco seeks a Senior Web Marketing Manager to lead end-to-end web initiatives, shaping strategy, optimization, and measurements across the Marketing website.

You will partner with Marketing, Creative, Engineering, SEO, Data Science, and Compliance to identify opportunities, drive AI-enabled operations, and accelerate experimentation from idea to learning in a fast-paced fintech environment.

Qualifications

• 8+ years of experience in web marketing, growth marketing, digital operations, marketing technology, or related field.
• Demonstrated ability to independently lead complex, cross-functional digital initiatives from strategy through execution and optimization.
• Sound strategic judgment with the ability to navigate ambiguity, assess tradeoffs, and make thoughtful decisions with limited oversight.
• Hands-on experience with AI tools and automation to streamline workflows and scale solutions.
• Deep understanding of modern CMS platforms and web technologies, including improving production workflows or supporting platform transformations.

Responsibilities

• Lead complex, high-impact web initiatives end to end, from strategy and requirements through launch, measurement, and optimization.
• Serve as a strategic partner, shaping landing page strategy, campaign requirements, experimentation opportunities, and optimization roadmaps.
• Proactively identify opportunities, risks, and inefficiencies, bringing forward thoughtful recommendations and scalable solutions.
• Drive AI-enabled operations and automation, developing reusable workflows and processes that improve quality, reduce manual effort, and increase team capacity.
• Advance experimentation and conversion optimization using performance insights and user behavior to identify opportunities and accelerate the path from idea to prototype to test to learning.
• Lead cross-functional alignment across Marketing, Creative, Engineering, SEO, Data Science, and Compliance, anticipating dependencies, resolving blockers, and driving shared outcomes.

Skills

Experience in web marketing

Cross-functional leadership

AI tools & automation

CMS platforms

Job description

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

The Senior Web Marketing Manager is a strategic leader helping to shape how SoFi delivers, optimizes, and scales high-impact experiences across the Marketing website.

Operating at the intersection of web strategy, digital experience, technology, experimentation, AI, and operations, this role will identify opportunities, develop recommendations, and lead complex initiatives that improve both business outcomes and how the broader Web Marketing team operates.

We’re looking for a highly curious, forward-thinking leader who can anticipate opportunities and risks, challenge existing ways of working, and translate emerging technologies, performance insights, and business needs into scalable solutions - while remaining hands‑on.

What You’ll Do

Lead complex, high‑impact web initiatives end to end, from strategy and requirements through launch, measurement, and optimization.

Serve as a strategic partner, shaping landing page strategy, campaign requirements, experimentation opportunities, and optimization roadmaps.

Proactively identify opportunities, risks, and inefficiencies, bringing forward thoughtful recommendations and scalable solutions rather than waiting for direction.

Drive AI‑enabled operations and automation, developing reusable workflows and processes that improve quality, reduce manual effort, and increase team capacity.

Advance experimentation and conversion optimization, using performance insights and user behavior to identify opportunities and accelerate the path from idea to prototype to test to learning.

Lead cross‑functional alignment across Marketing, Creative, Engineering, SEO, Data Science, and Compliance, anticipating dependencies, resolving blockers, and driving shared outcomes.

Raise the capabilities of the broader Web Marketing team through mentorship, knowledge sharing, scalable standards, and by surfacing emerging technologies, competitive trends, and digital experience opportunities worth testing or adopting.

What You’ll Need

8+ years of relevant experience in web marketing, growth marketing, digital operations, marketing technology, or a related field.

Demonstrated ability to independently lead complex, cross‑functional digital initiatives from strategy through execution and optimization.

Sound strategic judgment with the ability to navigate ambiguity, assess tradeoffs, and make thoughtful decisions with limited oversight.

A track record of proactively identifying opportunities and driving scalable solutions, rather than waiting for direction.

Deep understanding of modern CMS platforms and web technologies, including experience improving production workflows, implementing new capabilities, or supporting platform transformations.

Demonstrated hands‑on experience with AI tools and automation, proactively identifying opportunities to streamline workflows, accelerate execution, and develop scalable solutions that improve team efficiency.

Proven ability to drive experimentation and conversion optimization using performance insights, while influencing technical and non‑technical stakeholders through clear recommendations and cross‑functional collaboration.

Nice to Haves

Background in fintech, financial services, or another highly regulated industry.

Familiarity with headless CMS platforms or large‑scale CMS migrations, including Payload or comparable technologies.

People‑management or formal team‑leadership experience, with demonstrated ability to coach, develop, and raise the performance of others.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [e-mail].

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.