Senior Lifecycle Marketing Manager, Smart Card

SoFi; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

SoFi is seeking a Senior Lifecycle Marketing Manager to drive Smart Card planning and growth. You will craft a data-driven marketing plan, collaborate with product, tech ops, and creative teams, and deliver personalized communications at each customer lifecycle stage.

You will lead multi-channel campaigns, optimize performance with rigorous testing, and partner with data science to provide actionable insights to leadership.

Qualifications

• Bachelor’s Degree in Business, Finance, Marketing or technical field.
• 6+ years of direct-to-consumer lifecycle management including email, in-app, push, SMS.
• Proven track record driving lifecycle strategy with cross-sell/upsell, onboarding and retention at scale.
• Strong analytical chops with testing methodologies.
• Experience directing creative decisions and rigorous testing of value propositions.
• Effective verbal and written communication; presenting to cross-functional partners and execs.
• FinTech or Wealth Management experience preferred.
• Experience using AI-driven insights or ML models for audience segmentation and personalization.

Responsibilities

• Develop lifecycle marketing strategies to drive card account opens, funding, activation and spend.
• Collaborate with product, product marketing, and leadership to align marketing with goals.
• Plan personalized multi-channel campaigns (email, push, in-app, SMS) to drive spend and upsell.
• Create educational content to help members build credit through responsible card use.
• Manage experimentation roadmap and optimize campaigns based on KPIs.
• Drive campaign automation and personalization for always-on campaigns.
• Report on lifecycle performance and share insights with leadership.
• Work with data science to track metrics and deliver actionable insights.

Skills

Lifecycle marketing

Cross-functional collaboration

Analytics

A/B testing

AI/ML insights

Communication

Education

Bachelor’s degree

Job description

Who we are:

Shape a brighter financial future with us.

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.

What you’ll do:

• Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend.
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption and upsell.
• Design and deploy educational content strategies to help members build their credit profile through responsible use of their secured Smart Card.
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

What you’ll need:

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.
• Strong analytical chops with experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
• Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred.
• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.

Nice to have:

• MBA or other advanced degrees
• Previous finance, tech, or brokerage industry experience.

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [e-mail].

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.