Senior Web Experience Manager

Deel; United States; Remote; USD 105,000 - 120,000; Full time

Job summary

A leading company is seeking a Senior Web Experience Manager to optimize web performance through SEO and CRO strategies. This role involves managing the CMS and collaborating with cross-functional teams to enhance Deel’s digital presence. The ideal candidate will have strong analytical skills and experience in website optimization.

Benefits

Stock grant opportunities

Flexible remote work

Qualifications

• 5+ years in website optimization.
• Fluent in CRO, SEO, and CMS.
• Strong analytical skills and ability to challenge assumptions.

Responsibilities

• Own conversion performance metrics across marketing pages.
• Lead A/B and multivariate testing.
• Collaborate with UX/UI to enhance user experience.

Skills

SEO

CRO

Analytical skills

Problem-solving

Communication

Tools

Optimizely

Amplitude

Google Search Console

Screaming Frog

Job description

Join to apply for the Senior Web Experience Manager role at Deel

Join to apply for the Senior Web Experience Manager role at Deel

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Who We Are Is What We Do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Senior Web Experience Manager will focus on optimizing Conversion Rate Optimization (CRO), advancing Search Engine Optimization (SEO) strategies, and managing our Content Management System (CMS) to scale marketing and content operations. You’ll be expected to bring a critical eye, challenge assumptions, and interrogate test plans and initiatives with data-backed insights. You’ll work cross-functionally with Product Marketing, Growth, Content, and Engineering teams to elevate Deel’s web presence and performance.

Responsibilities

• Own Deel.com’s conversion performance metrics across core marketing pages.
• Lead A/B and multivariate testing via Optimizely, working in collaboration with our CRO agency to identify high-impact opportunities and recommending data-driven experiments.
• Collaborate with analytics to interpret Amplitude data to inform optimization hypotheses and validate test outcomes.
• Partner with UX/UI designers to iterate on layout, messaging, and flow based on conversion goals.
• Making tactical changes to forms, CTAs, layouts, and messaging to enhance conversion flows.
• Identifying friction points through tools like Amplitude and executing fixes and enhancements.
• Critique the website consistently with the mindset of a prospective customer.
• Collaborate with Senior Website SEO & Content Manager for on-page SEO efforts using tools like Google Search Console, Screaming Frog, and Ahrefs/SEMRush.
• Perform regular audits to uncover crawl, indexation, and internal linking issues.
• Drive the optimization of content structure, metadata, and schema to improve organic rankings and user intent satisfaction.
• Implementing optimized metadata, structured content, and internal linking.
• Supporting audit implementation, resolving crawl/index issues, and ensuring site health.
• Refreshing and enhancing existing content based on SEO performance and intent alignment.
• Collaborating with the Website Localization Manager to ensure search performance across languages and markets.
• On an ad-hoc basis, aid in building pages within the CMS platform used by marketing (Strapi).
• Collaborate with developers and content stakeholders to maintain efficient workflows and ensure website updates follow brand and performance standards.
• Train content and marketing teams on best practices for CMS usage and content hygiene.
• Act as a strategic partner for Product Marketing, Growth, and Demand Gen teams by evaluating the effectiveness of website updates and campaign-driven landing pages.
• Proactively push back on poorly scoped or low-impact test ideas with tact, data, and clarity.
• Influence upstream decision-making on how website experience supports pipeline and brand growth.
  
  

Qualifications

• 5+ years in website optimization, with demonstrable experience in CRO, SEO, and CMS ownership.
• Fluent in Optimizely, Amplitude, Google Search Console, and Screaming Frog.
• Strong analytical and critical thinking skills — you're comfortable questioning experiments or ideas that don’t make business sense.
• Deep understanding of modern SEO practices (technical and content).
• Experience leading A/B testing roadmaps and interpreting performance data independently.
• Adept at balancing speed with high quality, knowing when to prototype fast and when to optimize for scale.
• Experience working with a project management system, such as Jira or Airtable.
• Excellent written and verbal communication skills, with the ability to articulate details and technical concepts to both technical and non-technical stakeholders.
• Strong problem-solving skills and a proactive approach to risk management and issue resolution.
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines simultaneously.
• Familiarity with global localization/translation workflows in CMSs.
• Experience working on B2B SaaS websites with multi-regional or multi-lingual audiences.
• Understanding of marketing funnels and lead-gen strategies.
• Agency as well as SaaS background would be beneficial due to liaising with multiple cross functional stakeholders.
  
  

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access
  
  

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [e-mail] of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on March 30, 2025.

For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Human Resources Services

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