Senior Web Engineer, Marketing

Dynamic; New York (NY); On-site; USD 116,000 - 152,000; Full time

Job summary

Fireblocks in New York City seeks a Senior Web Engineer to rethink web production from the ground up. You will bring deep technical judgment and build systems that enable the marketing and content teams to move faster.

You will evaluate current stack (WordPress + Gutenberg) and design reusable infrastructure, templates, and workflows. You will collaborate with designers to translate business needs into scalable web solutions with focus on accessibility and performance.

Qualifications

• Deep front-end and architectural range with React and modern JS.
• Experience with WordPress and Gutenberg in production environments.
• Ability to translate business needs into scalable web solutions.
• Familiarity with accessibility (WCAG) and performance metrics.

Responsibilities

• Evaluate and evolve the web stack (WordPress + Gutenberg) and chart a path forward.
• Build reusable infrastructure, templates, and workflows for the marketing team.
• Partner with designers and stakeholders to translate requests into scalable solutions.
• Turn ambiguous needs into practical approaches balancing speed, accessibility, and performance.
• Embed AI into workflows to accelerate production and automation.
• Own delivery end-to-end: scope, estimate, and communicate timelines.
• Maintain site health: ensure performance, accessibility, security, and cross-browser compatibility.

Skills

HTML/CSS/SCSS/JS

React

WordPress/Gutenberg

Headless/API-driven

AI-powered tools mindset

Tools

WordPress

Gutenberg

REST API

WP Engine

Job description

About the Role

The way most marketing teams build on the web hasn't changed much in over a decade. We think there's a better way, and we're ready to find it.

We're hiring a Senior Web Engineer to help us rethink web production from the ground up. You'll bring deep technical judgment, a creative approach to problem solving, and the drive to build systems that make the entire organization faster and more capable. You'll assess what we have today, make smart bets on what should evolve or be replaced, and own the execution.

You'll be joining a collaborative, high-energy marketing team in one of the fastest-moving industries in tech. We're genuinely excited about what's becoming possible with modern AI and development tooling, and we want someone who shares that energy. The decisions you make will shape how our marketing and content teams operate for years to come.

What You\'ll Do

• Evaluate and evolve the stack. Our site is built on WordPress and Gutenberg today. You\'ll maintain and improve what we have while actively re-assessing the foundation, and charting the path forward.
• Build systems, not just pages. Design reusable infrastructure, templates, and workflows that empower the marketing team to launch and update pages independently.
• Partner closely with designers and stakeholders. Collaborate early and often to turn design files and business requests into practical, scalable web solutions. Push back constructively when there\'s a better path.
• Translate business needs into technical approaches. Take ambiguous or high-level requests and turn them into solutions that balance speed, accessibility (WCAG), performance (Core Web Vitals), SEO/GEO, and maintainability.
• Embed AI into how we work. Use AI tools across your own workflow and introduce repeatable AI-powered processes that accelerate web production.
• Own delivery end to end. Scope and estimate work, communicate realistic timelines, and keep stakeholders informed on progress and tradeoffs.
• Keep the site healthy and fast. Ensure pages are performant, responsive, accessible, secure, and cross-browser compatible.

What We\'re Looking For

• Deep front-end and architectural range. Strong HTML, CSS/SCSS, JavaScript (modern ES), and React. Solid experience with headless or API-driven architectures, and enough WordPress and Gutenberg depth to operate in our current environment while evolving it (including custom post types, taxonomies, hooks, the REST API).
• Experience working with security teams and managing sites through WP Engine or similar managed hosting platforms.
• You\'ve changed how a web team operates, not just contributed to one. You have examples of systems, decisions, or architectural shifts and migrations you handled independently.
• You actively use AI-powered development tools like Cursor, v0, Bolt, or Claude in your daily work and have a point of view on how they can reshape web production workflows.
• You build for scale. Component libraries, templates, documentation, guardrails. The goal is a team that moves independently.
• Strong project management instincts and communication across disciplines. You scope, prioritize, communicate timelines, and manage a varied workload.
• Comfortable with ambiguity and change. You bring options and recommendations, not just questions.

For employees hired to work from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $116,000.00 - $152,000.00 The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.

Fireblocks\' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.

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