Senior Visual Lead / Art Director (Brand Systems & DTC Marketing Design)

OYO Skincare; United States; Remote; USD 100,000 - 150,000; Part time

Job summary

OYO Skincare seeks a Senior Visual Lead / Art Director for a crucial role in shaping their brand systems and DTC marketing design efforts. This remote position demands an experienced creative who can elevate visual storytelling and establish design systems while collaborating closely with the team. Ideal candidates will possess a robust portfolio that highlights expertise across various platforms, particularly in the beauty and wellness sectors.

Qualifications

• Strong, senior-level portfolio showcasing depth across multiple formats.
• Experience in beauty, wellness, or lifestyle DTC.
• Real marketing fluency with design goals in mind.

Responsibilities

• Audit and evolve the current visual identity across brand touchpoints.
• Design high-quality assets for web, social, email, and paid.
• Ensure consistency and creative excellence across all outputs.

Skills

Art direction

Brand system thinking

Visual identity

Design execution

Marketing fluency

Job description

Senior Visual Lead / Art Director (Brand Systems & DTC Marketing Design)

Senior Visual Lead / Art Director (Brand Systems & DTC Marketing Design)

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Role: Senior Visual Lead / Art Director (Brand Systems & DTC Marketing Design)

Location: Remote — US, Europe, or South America

Rate: $50–75/hour | Freelance with potential to go full-time

We’re looking for one exceptional creative — not an agency, not a junior, not someone still figuring it out. This is a senior role for a design generalist with real art direction range, strong brand system thinking, and hands-on experience across beauty, wellness, and DTC.

Who You Are

You’ve done this before — and it shows.

You’ve helped build visual worlds that drive both love and conversions.

You understand the pace, nuance, and standards of a growing DTC brand.

You:

• Think in systems but execute with style
• Bring taste, polish, and performance thinking to every brief
• Have led visuals across web, email, ads, packaging, and social — not just once, but consistently
• Know how to elevate without overcomplicating

What You’ll Own

This is a hybrid role: half designer, half art director. You’ll:

• Audit and evolve our current visual identity across all brand touchpoints
• Design high-quality assets for web, social, email, and paid
• Collaborate with our verbal CD to elevate storytelling and creative direction
• Build scalable design systems + brand guardrails
• Help lead our major 2026 rebrand rollout (starting prep Fall 2025)
• Ensure consistency and creative excellence across everything we ship
• Set the bar for visual QA and polish

You’ll thrive if you bring:

• A strong, senior-level portfolio (not Canva) showing depth across formats: web, ads, social, icons, packaging, motion, etc.
• Beauty, wellness, or lifestyle DTC experience — must-have
• Real marketing fluency — you design with goals in mind
• Brand system skills — not just assets, but the thinking behind them
• Strong art direction instincts — from campaign look/feel to photo briefs
• Empathy for our audience: smart, sensitive, self-aware women

Bonus: experience in directing photoshoots for DTC brands

What We Care About (in order):

• Portfolio. This is your application — no portfolio, no review.
• Relevant brand experience. Especially beauty/DTC.
• Marketing fluency. You get how good creative drives growth.
• Attitude. Low ego, high craft, flexible mindset.

How to Apply

Subject: Senior Designer | [Your Name]

Please include:

• A real portfolio — not templates — that shows full-spectrum brand work
• A short paragraph (2–3 lines max) on why this role feels right for you

Note:

We’re only reviewing applicants with real beauty/DTC experience and system-level design thinking. If your portfolio doesn’t reflect that — no hard feelings, but this won’t be the right fit.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Part-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Retail Health and Personal Care Products

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