Senior Fashion PR Account Director

PURPLE; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

PURPLE New York is seeking an experienced Account Director for its Fashion division to lead client programs, secure media coverage, and drive brand exposure through strategic placements and launches. This role focuses on developing brands with initiative, delivering high-impact results, and nurturing a strong network of journalists and editors.

You will manage a team, coordinate with NYC, London, and LA, and shape campaigns across luxury and creative industries, ensuring consistent media

Qualifications

• Must have proven senior-level experience in fashion PR.
• Excellent liaison with clients and media; strong communication skills.
• Ability to lead multiple campaigns and manage junior staff.

Responsibilities

• Provide counsel to clients and lead client calls.
• Lead client programs from planning to execution within budget.
• Coordinate with agency teams in NYC, London, and LA.
• Oversee media relations and build relationships with journalists.
• Support Divisional Director strategically.
• Work with events team to manage launch events.
• Line manage junior team members and drive development.
• Identify paid, owned, and earned media opportunities.
• Pitch stories to achieve maximum editorial placement.
• Manage product-related media requests and inventory.

Skills

Senior fashion leadership

Fast-paced environment

People management

PR strategy impact

Strong communication

Highly organized

Proactiveness

Creative thinking

Fashion press contacts

International press

Event management

Presentation & writing

Opportunity spotting

MS Office

Launchmetrics/DMR

Job description

PURPLE New York is seeking an experienced Account Director for its Fashion division to lead client programs, secure media coverage, and drive brand exposure through strategic placements and launches. This role focuses on developing brands with initiative, delivering high-impact results, and nurturing a strong network of journalists and editors.

You will manage a team, coordinate with NYC, London, and LA, and shape campaigns across luxury and creative industries, ensuring consistent media