Senior Videographer / Content Producer

The COATS Company; La Vergne (TN); Hybrid; USD 65,000 - 90,000; Full time

Job summary

The Coats Company is seeking a Senior Videographer / Content Producer to lead video production for brand, product, social, and event content. This role focuses on planning shoots, operating equipment, and content capture.

Editing will be done with remote editors; strong organization and fast-paced adaptability are essential. Ideal candidates have 3–5+ years of videography experience, with a portfolio in corporate or manufacturing contexts.

Qualifications

• : 3–5+ years of videography or video production experience.
• 2- Strong understanding of camera operation, lighting, framing, and audio.
• 3- Experience in corporate videography or agency work.
• 4- Automotive, motorsports, or manufacturing portfolio is a plus.
• 5- Highly organized with strong file management habits.
• 6- Ability to work independently and in collaboration.
• 7- Ability to manage multiple projects and deadlines.
• 8- Basic to intermediate editing in Adobe Premiere Pro is a plus.
• 9- Experience working with remote editors or creative teams.
• 10- Photography experience is a plus.
• 11- Livestream or live production experience is a plus.
• 12- Knowledge of equipment and software such as Nikon Z6/Z8 and Adobe Creative Suite.

Responsibilities

• Plan and execute video shoots for products, events, and branding.
• Operate cameras, lighting, and audio for in-house and on-location shoots.
• Capture content optimized for Instagram, TikTok, YouTube, and web.
• Coordinate with marketing leadership on shot planning and execution.
• Prepare and maintain production equipment and kits.
• Organize footage and upload assets for remote editors.
• Label and store footage within company workflows.
• Coordinate with remote editors for smooth post-production handoff.
• Assist with content planning and brainstorm sessions.
• Support launches, events, trade shows, and on-site coverage.

Skills

Videography

Camera operation

Lighting

Audio

Organization

Collaboration

Remote collaboration

Livestream production

Photography

Live production

Education

HS Diploma or GED

Tools

Adobe Premiere Pro

Adobe Creative Suite

Nikon Z6

Nikon Z8

OneDrive

Lucid Link

Job description

Location: La Vergne, TN (Hybrid / On-site for shoots)

Company Overview

The Coats Company is a leading U.S.-based manufacturer of automotive service and shop equipment, with a legacy spanning more than 75 years. Coats designs, builds, and services a comprehensive portfolio of tire changers, wheel balancers, alignment systems, lifts, inspection tools, and shop productivity solutions, all engineered for durability, safety, and ease of use in high-performing automotive service environments. Coats' equipment is proudly designed and built in the United States and supported by a nationwide network of factory-trained service technicians.

Headquartered in La Vergne, Tennessee, Coats serves repair shops, tire dealers, car dealerships, and commercial fleets across North America.

Role Overview

Coats is looking for a Senior Videographer / Content Producer to support our growing marketing team through high-quality video production for brand, product, social, and event content. This role is focused primarily on video production and content capture — including planning shoots, operating equipment, and capturing engaging content for campaigns and social platforms. Editing experience is a plus, but not required, as this role will collaborate closely with remote editors and internal creative partners. The ideal candidate is highly organized, proactive, and comfortable working in a fast-paced environment with a mix of planned shoots, product launches, events, and social content needs.

Key Responsibilities

Video Production & Content Capture

• Plan and execute video shoots for products, events, brand storytelling, and social media.
• Operate cameras, lighting, and audio equipment for in-house and on-location productions.
• Capture content optimized for platforms including Instagram, TikTok, YouTube, and web.
• Assist with creative shot planning and content execution alongside marketing leadership.

Production Coordination

• Prepare and maintain production equipment and shoot kits.
• Organize footage and upload assets for remote editors.
• Ensure projects and footage are properly labeled and stored within company workflows.
• Coordinate with remote editors to ensure smooth post-production handoff.

Content Support

• Assist with content planning and brainstorming.
• Support campaign launches, events, trade shows, and behind-the-scenes coverage.
• Capture both polished marketing content and fast-turn social content.

Required Skills & Competencies

Videography & Production Experience

• 3-5+ years of videography or video production experience.
• Strong understanding of camera operation, lighting, framing, and audio.
• Experience in corporate videography / agency work.
• Automotive, motorsports, or manufacturing portfolio work a plus.

Technical & Organizational Skills

• Organized and detail-oriented with strong file management habits.
• Comfortable working independently and collaboratively.
• Ability to manage multiple projects and deadlines.
• Basic to intermediate editing skills in Adobe Premiere Pro a plus.

Collaboration & Work Style

• Experience working with remote editors or creative teams.
• Photography experience a plus.
• Livestream or live production experience a plus.

Equipment & Software Familiarity

Experience with some or all of the following is preferred:

• Nikon Z6, Z8
• Adobe Creative Suite
• OneDrive, Lucid Link cloud-based collaboration tools
• Aputure Lighting and Rhode audio setup

Education

• HS Diploma or GED