Senior Vice President, Product Marketing Manager, Asset Servicing

BNY Mellon Capital Markets, LLC; New York (NY); Hybrid; USD 100,000 - 170,000; Full time

Job summary

An established industry player seeks a Senior Vice President, Product Marketing Manager to lead impactful marketing initiatives in asset servicing. This dynamic role involves driving commercial success through strategic marketing strategies, collaborating with product teams, and creating compelling messaging that resonates with clients. You will be part of a culture that empowers growth and success, working in a hybrid environment that fosters innovation and excellence. If you have a passion for product marketing in the financial services sector and a track record of leadership, this is an opportunity to make a significant impact in a global organization.

Benefits

Flexible global resources

Generous paid leaves

Health and wellbeing programs

Access to tools for personal resilience

Qualifications

• 8+ years of experience in product marketing within financial services.
• Proven ability to develop and execute product marketing strategies.

Responsibilities

• Drive marketing strategies to support business priorities and quantify impact.
• Collaborate with product teams to create go-to-market strategies.

Skills

Product Marketing

Leadership

Communication Skills

Strategic Planning

Market Analysis

Education

Bachelor’s degree in marketing, business, communications, or related field

Master’s degree

Job description

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At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.

Job Description

Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?

Our Marketing and Communication organization is expanding our product marketing team and seeking future team members for various positions, inclusive of people leaders and individual contributors. This hybrid role will be based in our New York City, NY, Boston, MA or Pittsburgh, PA.

In these roles, you’ll make an impact in the following ways:

• Drive commercial success of BNY’s Asset Servicing business by creating and executing marketing strategies aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.

Responsibilities Can Include:

• Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact.
• Act as a subject matter expert for the business from positioning through to sales enablement.
• Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation.
• Build knowledge about the products, the client segments they serve, and the competitive environment.
• Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales, and account development.
• Identify product synergies across the broader enterprise.
• Act as a cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.
• Collaborate with business partners including product development, sales, and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.

To be successful in this role, we’re seeking the following:

• Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
• 8+ years of experience in product marketing, with a strong track record of success in the financial services industry.
• Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
• Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody, and fund administration is preferable.

Our Benefits And Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $100,000 and $170,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management and Marketing