Senior Vice President of Marketing

VirtualVocations; Kansas City (KS); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading online job platform is seeking a Senior Vice President, Marketing to lead marketing strategy and execution for their K12 Group Travel division. The ideal candidate will have over 15 years of experience in marketing, including at least 7 years in a leadership role, with a focus on digital revenue generation and customer experience enhancement. This role offers significant responsibilities and the opportunity to drive impactful marketing initiatives.

Qualifications

• 15+ years of marketing experience with at least 7 years in a leadership role.
• Proven track record in driving revenue for a product or service brand.
• Experience in planning and managing digital lead generation programs.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive revenue.
• Manage marketing budgets and oversee campaign performance.
• Collaborate with sales and product teams to enhance customer experience.

Skills

Marketing strategy development

Digital marketing analytics

Revenue generation

Customer experience enhancement

Education

Bachelor's or master's degree in business

Job description

A company is looking for a Senior Vice President, Marketing to lead marketing strategy and execution for their K12 Group Travel division.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to drive revenue and lead generation across digital channels
• Manage marketing budgets and oversee the performance of campaigns, ensuring alignment with business goals
• Collaborate with sales and product teams to create effective sales enablement tools and enhance customer experience

Required Qualifications

• 15+ years of marketing experience with at least 7 years in a leadership role
• Proven track record in driving revenue for a product or service brand, preferably in K12 or travel marketing
• Experience in planning and managing digital lead generation programs across various channels
• Strong background in website development, UX design, and digital marketing analytics
• Bachelor's or master's degree in business or a related field, or equivalent marketing work experience