Senior Vice President, Media Strategy (RETAIL)

Razorfish, Inc.; Atlanta (GA); Hybrid; USD 180,000 - 256,000; Full time

Benefits offered by this job

Paid Family Care

Adoption and Fertility support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Paid time off

Job summary

Razorfish, Inc. is seeking a senior leader to own the media strategy and planning for Retail accounts.

As SVP, you will partner with clients and cross-functional teams to translate complex business challenges into innovative media strategies and integrated plans that drive measurable growth. You will lead and mentor a high-performing team, shape strategic direction, and ensure resources are allocated effectively across campaigns, channels, and measurement frameworks.

Qualifications

• BA/BS, preferably in Marketing, Advertising, Business, or related field.
• 15+ years of experience spanning digital and traditional media strategy, planning, and business development within an agency environment.
• 10+ years of staff management experience with ability to lead teams, set strategic vision, and execute.
• Demonstrated success leading major client businesses and strategy for large, complex accounts resulting in measurable growth and client satisfaction.
• Experience in media pitches and new business with a proven track record of wins.
• Experience navigating holding company and large, matrixed organizations; skilled at partnering with practice leads to co-develop go-to-market strategies and positioning.
• Ability to translate data into actionable business solutions that enhance strategies and meet deliverables.
• Deep experience supporting and leading Retail accounts.

Responsibilities

• Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies.
• Serve as a senior media strategy lead, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met.
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes.
• Lead the development of communications plans – directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies tolife.
• Lead strategic planning across media performance, audience, and measurement, in partnership with agency investment and analytics teams, with strong understanding of the Retail landscape/industry.
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions.
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources.
• Champion the ongoing evolution of the paid strategy discipline, upskilling teams to maintain a competitive edge for the agency and its clients.

Skills

Media strategy

Leadership

Budget planning

Client leadership

Omni-channel

Data-driven

Retail expertise

Education

BA/BS in Marketing or related

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

The SVP, Media Strategy and Planning is an integrated media leader who ensures creative, media, audience strategy, and measurement work as one connected system. This person serves as a senior strategic partner to clients, delivering the innovative media strategies that fuel success for Retail accounts. They share the responsibility of providing account leadership in partnership with key subject matter experts to drive media and marketing solutions.

Responsibilities

Client Media Strategy & Planning

• Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies
• Serve as a senior media strategy lead, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes
• Lead the development of communications plans – directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies tolife
• Lead strategic planning across media performance, audience, and measurement, in partnership with agency investment and analytics teams, with strong understanding of the Retail landscape/industry
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources
• Champion the ongoing evolution of the paid strategy discipline, upskilling teams tomaintaina competitive edge for the agency and its clients

Leadership & Culture

• Drive the agency's Innovation and Thought Leadership agenda, both as a growth asset and as an engine for modern marketing solutions
• Provide staffing recommendations, team development, and daily supervision to ensure a high-performing, future-ready team
• Ensure connectivity across all relevant internal and external stakeholders

Qualifications

• BA/BS, preferably in Marketing, Advertising, Business, or related field
• 15+ years of experience spanning digital and traditional media strategy, planning, and business development within an agency environment
• 10+ years of staff management experience with ability to lead teams, set strategic vision, and execute
• Demonstrated success leading major client businesses and strategy for large, complex accounts resulting in measurable growth and client satisfaction
• Experience in media pitches and new business with a proventrack recordof wins
• Experience navigating holding company and large, matrixed organizations; skilled at partnering with practice leads to co-develop go-to-market strategies and positioning
• Ability to translate data into actionable business solutions that enhance strategies and meetdeliverables
• Deep experience supporting and leading Retail accounts

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $180,215.00 - USD $256,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/20/2026.