Senior Vice President, Integrated Communications (Consumer)

Orchestra Co; New York (NY); Hybrid; USD 155,000 - 185,000; Full time

Benefits offered by this job

Hybrid work model

End of year bonuses

Job summary

Orchestra is seeking a Senior Vice President for Integrated Communications (Consumer) in New York. The role oversees strategic planning and day-to-day execution across consumer brands within the Consumer vertical, coordinating earned, influencer, experiential, and paid initiatives to drive business impact.

Based in New York with a hybrid schedule, you will lead a senior team, shape client strategy, manage profitability and budgets, and contribute to firm-wide leadership and culture.

Qualifications

• 13-15+ years of directly relevant experience ideally within the consumer space.
• Oversaw large teams across multiple accounts, workflows or projects.
• Ability to earn and keep client trust and drive business growth.

Responsibilities

• Oversee strategic planning and day-to-day execution across consumer brands.
• Direct client strategy, brand messaging and tentpole campaigns with senior team support.
• Lead influencer paid and organic campaigns from development through measurement.
• Manage profitability, staffing, budgeting, and real-time impact analysis of hires or accounts.
• Support new business by reviewing inbound opportunities and shaping proposals.

Skills

Strategic leadership

Integrated marketing

Influencer strategy

Team leadership

Brand messaging

Client management

Budgeting

New business development

Creative leadership

Job description

Senior Vice President, Integrated Communications (Consumer)

New York, N.Y.

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. Learn more at www.orchestraco.com .

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra’s Consumer vertical, which brings together Derris and Small Girls PR, is looking for a Senior Vice Presidentwho is passionate about earning consumers’ attention. Experience in integrated marketing and communications across earned, influencer, experiential, and other channels is valued.

Within the Consumer vertical, integration means building ideas that live beyond a single channel. Our teams collaborate across earned media, influencer partnerships, social content, experiential activations, and paid amplification to create cohesive campaigns that drive cultural relevance and business impact.

This person will oversee both strategic planning and day-to-day execution across consumer brands, while also contributing to internal leadership initiatives and helping shape our evolving company culture.

Location: This role is based in our New York, NY office on a hybrid basis. Staff are in-office 3 days per week, Tuesday through Thursday.

ACCOUNTABILITIES & QUALIFICATIONS

• Hold one of the most senior positions, supporting leadership on implementing new protocols and policies
• Concept and implement structural changes to optimize efficiency and improve work quality
• Act as a high-level strategic lead, directing client strategy, brand messaging, tentpole campaign concepts, and high-stakes comms with the support of your senior team members
• Oversee a team of integrated strategists, and provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
• As a creative thought leader, this position hosts brainstorms, reverse engineers virality, and leads the creation of share-worthy moments for our brands
• Ensure the development and execution of influencer paid and organic campaigns from strategic and creative development, identification of creators, outreach and relationship management, negotiations and contracts, content approvals and measurement
• Lead your team’s finances, including managing profitability, staffing matrixes, planning and budgeting-- all with the support of a dynamic backend tool that allows you to determine, in real-time, how adding a new hire or account could impact your team's destiny
• You will be an integral part of new business, reviewing our inbound pipeline to both voice the brands you are passionate about taking on, as well as to develop the proposals and concepts that win the hearts and minds of new partners
• You have 13-15+ years of directly relevant experience ideally within the consumer space
• You’ve overseen large teams - and across multiple accounts, workflows or projects
• You understand how to employ creativity to make something uniquely compelling to share with an audience, whether for a journalist or a blogger
• You’re a client whisperer, able to earn and keep client trust
• You spot and land business opportunities with a proven track record of winning new business and signing incremental SOWs with existing clients to increase billings
• You celebrate the small wins and thrive off building up a team of A players

Compensation: The salary range for this role is $155,000 - $185,000, commensurate with experience, plus end of year bonuses based on firm, team, and individual performance.

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

Note: Orchestra offers temporary (non-immigrant) work visas for new and existing employees and green card sponsorship for existing staff.

Note: This role is based in our New York office and follows a hybrid work model.

Voluntary & Anonymous Custom Demographics Survey

We are continuously working to expand our work environment to be as diverse and inclusive of as many perspectives as possible. Below is a set of voluntary demographic questions. If you choose to fill out this survey, the responses will be collected in aggregate only to help us identify areas for improvement in our hiring process. Your responses, or lack thereof, will not in any way be associated with your application or candidate details, will not affect your opportunity for employment, or the terms or conditions of your employment, and will not in any way be used in the hiring decision.