Senior Vice President, Federation Fundraising

Planned Parenthood Federation of America Inc.; New York (NY); On-site; USD 260,000 - 310,000; Full time

Job summary

Planned Parenthood Federation of America seeks a dynamic Senior Vice President of Federation Fundraising to unify national and local fundraising efforts and to maximize revenue through direct response and digital marketing. This leadership role oversees about 50 professionals and reports to the Chief Development Officer within PPFA's Development division.

The SVP will drive a new, integrated fundraising model, expand affiliate collaboration, and deliver greater value to affiliates of different

Qualifications

• Minimum 20 years of experience in complex high-volume marketing and fundraising systems.
• At least 8 years of leadership in federated or chapter-based fundraising models.
• Proven experience leading direct response and digital fundraising programs.

Responsibilities

• Provide strategic leadership to mass market fundraising at scale.
• Develop cohesive strategy for affiliate engagement and fundraising services.
• Oversee Direct Response fundraising program and digital marketing.
• Lead collaborative fundraising and cross-division alignment.
• Recruit, develop, and retain a diverse professional team.
• Partner with executives to inform long-term financial health.

Skills

Direct response fundraising

Digital marketing

Leadership

Federation fundraising

Stakeholder management

Education

Bachelor's degree

Advanced degree

Tools

Fundraising software

Analytics tools

Job description

Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education.
Planned Parenthood organisations serve all people with care and compassion, with respect, and
without judgment, striving to create equitable access to health care. Through health centers, programs
in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable
education and information that allows people to make informed health decisions. We do all this
because we care passionately about helping people lead healthier lives.

Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports
the independently incorporated Planned Parenthood affiliates, which operate non‑profit health centers
across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and
reproductive health. Formed as the advocacy arm of Planned Parenthood Federation of America,
Planned Parenthood Action Fund is a separate non‑profit membership organization tax‑exempt under
section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity,
including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned
Parenthood mission.

Planned Parenthood Federation of America and Planned Parenthood Action Fund seek a dynamic and strategic Senior Vice President (SVP) of Federation Fundraising. The SVP reports to Chief Development Officer (CDO) Leora Hanser in the Development division of PPFA. This leader oversees the Federation Fundraising team, the primary engine for unifying national and local fundraising efforts and partnering with affiliates to maximize fundraising opportunities in service of Planned Parenthood’s mission.

The SVP is a newly created role reflecting two strategic priorities: significantly growing Planned Parenthood's fundraising through direct response and digital marketing channels, and reimagining collaborative fundraising across the federation to achieve efficiencies and deliver greater, more consistent value to affiliates of various sizes. The SVP leads a team of approximately 50 professionals. This leader will be a key thought partner to the CDO in envisioning the future of federation fundraising at Planned Parenthood, architecting a new, more integrated model that expands revenue and enables effective fundraising practices within the federation, allowing greater investments for providing access to high-quality, affordable sexual and reproductive health care.

Planned Parenthood raised approximately $390M from all sources during FY26.

The SVP will have a proven track record of excellence in direct response and digital marketing.

$260,000 - $310,000 a year

Travel: 30% - 50% travel engage with affiliate leadership

Purpose

• Provides strategic leadership to mass market fundraising at scale and unifies all federation-facing activities to maximize the collective fundraising potential of the organization.
• Responsible for developing a cohesive strategy for affiliate engagement, fundraising, and service delivery.
• Oversees the Direct Response fundraising program, a key driver of both revenue and the grassroots donor base vital to the Federation’s mission.
• Provides transformative insights into direct response fundraising strategies, driving revenue growth and efficiency while testing novel approaches to enhance donor engagement and revenue streams.
• Creates a compelling value proposition for collaborative fundraising and provides a roadmap for the future of federation fundraising.
• As a member of the Senior Development Leadership Team (SDLT), the SVP influences across verticals in service of a unified Development strategy and models PPFA’s values in leading the division.

Engagement

• Serves as the primary leader interfacing with affiliate partners and serves as the deputy to the CDO for affiliate relations
• Partners closely with internal and external stakeholders to ensure a seamless donor experience across the federation.
• Partners with SVP, Development Data, Operations and Technology to ensure technical & data strategy and operations priorities drive innovation and data driven fundraising at scale.
• Designs and leads the strategy for collaborative philanthropy, with a focus on providing enhanced services and ensuring affiliate satisfaction with partnership, shared donor practices, development resources and support.
• Leads with deep empathy and a proven track record of navigating complex dynamics to build trust across diverse geographical and political landscapes.

Delivery

• Drives integrated data driven fundraising strategies to ensure that we are maximizing the revenue growth potential of the National office and across the federation.
• Oversees and drives a large and successful Direct Response and Digital Marketing team, responsible for generating over $230 million in revenue, with a focus on strategic growth of the program.
• Partners with executive leadership to advance a culture that embraces change, fosters teamwork, and prioritizes belonging, ensuring the team is equipped to grow, innovate, and pivot.
• Leads an effort to evaluate our current collaborative fundraising program in order to maximize federation fundraising.
• Assesses internal processes and develop and implement enhanced ways of working to ensure division-wide goal planning and alignment, for enhanced performance and teamwork across departments and work structures.
• Leads the recruitment, development, and retention of a diverse team of professionals, fostering an environment of innovation, engagement, and sustained excellence.
• Serves as a key voice in the National Office leadership, ensuring that development perspectives inform the federation's long-term financial health and strategic pivots.
• Performs other duties as assigned.

Candidate Profile

PPFA will consider a broad range of backgrounds. The ideal candidate will align with the following qualifications:

• A deep commitment to Planned Parenthood’s mission and to an inclusive and equitable work environment.
• Minimum 20 years of experience in complex high volume marketing technology and fundraising systems, with at least 8 years of leadership experience in navigating federated or chapter-based fundraising models.
• Contribution-based fundraising or nonprofit experience preferred.
• Proven experience managing or integrating direct response/digital marketing programs to drive mass-market revenue.
• Demonstrated success in leading organizational shifts, particularly in dynamics between a national office and local affiliates.
• Expertise in designing and executing collaborative fundraising models that balance national scale with local impact.
• A proven track record of leading with empathy and building lasting relationships while navigating challenging/high‑pressure organizational dynamics.
• Understanding of nonprofit governance structures and the ability to propose and lead the implementation of federation-wide agreements.
• Ability to lead a diverse team of passionate fundraising professionals and developing talent.
• Bachelor’s degree required; advanced degree preferred

Planned Parenthood cultural ethos, "In This Together", reflects our commitment to building a
workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and
recognizes individual contributions to our mission.

Planned Parenthood Federation of America participates in the E-Verify program. Planned Parenthood
Federation of America is an equal employment opportunity employer and is committed to maintaining
a non-discriminatory work environment, and does not discriminate against any employee or applicant
for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status,
marital status, sexual orientation, gender identity, or any other characteristic protected by applicable
law. Planned Parenthood Federation of America is committed to creating a dynamic work environment
that values diversity and inclusion, respect and integrity, customer focus, and innovation.