Senior Vice President, Brand Strategy

Publicis Groupe; New York (NY); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

Paid time off

Flexible time off

Job summary

Publicis Groupe's Razorfish Health is seeking a senior strategist to lead brand strategy for healthcare brands, strengthening positioning and guiding integrated communications for both HCP and patient audiences.

The SVP will partner with cross-functional teams, develop compelling briefs, and mentor the strategy group, driving insights that inform creative and business growth. A proven 8+ years in planning is required.

Qualifications

• Strong background in brand strategy, ideally within healthcare or pharmaceutical marketing.
• Experience working across HCP and patient audiences.
• Excellent communication and storytelling skills, both written and verbal.
• Ability to translate complex information into clear, actionable insights.
• Strong analytical thinking and problem-solving skills.
• Collaborative and team-oriented approach.
• Proven leadership experience managing and developing teams.
• Confident working with senior clients and presenting strategic perspectives.
• 8+ years of planning experience, with a strong foundation in brand strategy.

Responsibilities

• Guide the strategic direction of key brands, ensuring all work is rooted in strong positioning and clear brand storytelling
• Partner with creative, account, and cross-functional teams to develop brand and communications strategies
• Identify and develop meaningful insights that inform creative thinking and brand direction
• Lead the development of inspiring creative briefs and deliver clear, compelling briefings
• Act as a senior strategic voice with clients, helping frame business challenges and opportunities
• Collaborate with clients on market research and insight generation
• Contribute to new business efforts and play a key role in pitch development
• Mentor and develop junior members of the strategy team
• Provide thought leadership and elevate the overall quality of strategic output across the business

Skills

Brand strategy

Healthcare marketing

Leadership

Communication

Strategic thinking

Job description

Company description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too- helping us to be named an Ad Age Best Place to Work in 2022.

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.

Overview

Razorfish Health is looking for an SVP, Brand Strategy to join our team. As part of the Publicis Health network, Razorfish Health partners with leading healthcare brands to deliver insight-driven, creatively inspiring work that drives meaningful impact.

This is an opportunity for a senior strategist who is passionate about building brands in the healthcare space and shaping the strategic foundation behind breakthrough creative. You’ll play a critical role in defining brand positioning, uncovering insights, and guiding integrated communications that resonate with both HCP and patient audiences.

Responsibilities

About the Role

• Guide the strategic direction of key brands, ensuring all work is rooted in strong positioning and clear brand storytelling
• Partner with creative, account, and cross-functional teams to develop brand and communications strategies
• Identify and develop meaningful insights that inform creative thinking and brand direction
• Lead the development of inspiring creative briefs and deliver clear, compelling briefings
• Act as a senior strategic voice with clients, helping frame business challenges and opportunities
• Collaborate with clients on market research and insight generation
• Contribute to new business efforts and play a key role in pitch development
• Mentor and develop junior members of the strategy team
• Provide thought leadership and elevate the overall quality of strategic output across the business

Qualifications

About You

• Strong background in brand strategy, ideally within healthcare or pharmaceutical marketing
• Experience working across HCP and patient audiences
• Excellent communication and storytelling skills, both written and verbal
• Ability to translate complex information into clear, actionable insights
• Strong analytical thinking and problem-solving skills
• Collaborative and team-oriented approach
• Proven leadership experience managing and developing teams
• Confident working with senior clients and presenting strategic perspectives
• Creative thinker with a passion for building compelling brand narratives
• 8+ years of planning experience, with a strong foundation in brand strategy

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026.