Senior Vice President, Americas Marketing

Burford Capital; New York (NY); On-site; USD 220,000 - 240,000; Full time

Job summary

Burford Capital seeks a Senior Vice President of Americas Marketing to drive marketing strategy and execution across North America and Latin America. This role demands extensive experience in financial services marketing and offers a unique opportunity to define how the firm engages with its target audiences in a competitive landscape.

Benefits

Competitive health care benefits

401k matching program

Incentive compensation based on performance

Qualifications

• 15+ years of B2B marketing experience with 7+ years in a senior leadership role.
• Expertise in investment banking and financial services marketing.
• Hands-on fluency in marketing analytics and campaign performance.

Responsibilities

• Lead marketing strategy and execution across multiple regions.
• Build integrated campaigns that drive awareness and engagement.
• Partner with sales to create pitch support and marketing collateral.

Skills

Demand Generation

Marketing Strategy

Stakeholder Management

Content Activation

Campaign Development

Tools

CRM systems

Marketing Tech Stack

Job description

Join to apply for the Senior Vice President, Americas Marketing role at Burford Capital

Join to apply for the Senior Vice President, Americas Marketing role at Burford Capital

Burford Capital is the leading global finance and asset management firm focused on law. Its businesses include litigation finance and risk management, asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, Sydney and Dubai.

Burford Capital is seeking a seasoned, commercially driven SVP, Head of Americas Marketing to lead regional strategy and execution across the United States, Canada, and Latin America.

This senior leadership role is ideal for a high-performing marketer with deep experience in financial services or fintech—preferably in investment banking, capital markets, or private capital—and a proven history of generating demand among C-level legal and financial decision-makers. You will be responsible for designing and delivering integrated, full-funnel marketing programs that increase brand visibility, generate pipeline, and position Burford as the strategic partner of choice for corporations and law firms.

This is a unique opportunity to shape how a fast-growing and category-defining legal finance firm reaches and engages its most valuable audiences.

The role will report to The Chief Marketing Officer and be based in Burford’s New York office.

www.burfordcapital.com

Company Overview

Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms. Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 90 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.

Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup. Team members are smart, creative, collaborative, curious, and confident. Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business. Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends

Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401k matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.

Position Requirements

Strategy & Leadership

• Lead the development and execution of a regional marketing strategy aligned to business objectives and revenue goals.
• Act as a senior partner to the Americas commercial team, delivering marketing counsel, campaign leadership, and client-facing support.
• Translate global strategy into localized execution for key markets and sophisticated buyer personas.
• Manage and mentor the Americas marketing team to drive high performance, innovation, and development.
  
  

Demand Generation & Campaign Development

• Build and execute integrated, multi-channel campaigns that drive awareness, engagement, and conversion across CFOs, GCs, law firm partners, and litigation finance stakeholders.
• Lead account-based marketing (ABM) programs targeting priority accounts by industry and segment.
• Develop and activate go-to-market programs tied to regional growth areas, including commercial litigation, arbitration, and patent monetization.
  
  

Thought Leadership & Content Activation

• Localize Burford’s global brand positioning into regional campaigns with sharp messaging and relevant content.
• Collaborate with content, comms, and digital teams to bring thought leadership to life across formats and channels.
  
  

Sales Enablement & Stakeholder Management

• Partner with business development and underwriting teams to create pitch support, sales enablement tools, and campaign collateral.
• Serve as the primary marketing liaison to Americas sales leadership, acting as both strategic advisor and hands-on collaborator.
  
  

Marketing Operations & Analytics

• Work with the Digital Marketing / Marketing Ops lead to report on campaign performance, pipeline contribution, and ROI.
• Ensure effective use of marketing tech stack (e.g., Marketo, Salesforce, LinkedIn, ZoomInfo) to enable precision targeting, engagement tracking, and attribution.
  
  

Skills Desired

Qualifications & Experience

• 15+ years of B2B marketing experience, including 7+ years in a senior leadership role
• Proven experience in investment banking, corporate and investment banking, financial services, private capital, or fintech
• Success marketing complex financial solutions to institutional audiences, especially legal and finance executives
• Expertise in integrated marketing, demand generation, and account-based marketing (ABM)
• Strong commercial acumen and experience partnering with senior sales and deal teams
• Exceptional storytelling, positioning, and stakeholder management skills
• Hands-on fluency in marketing analytics, CRM systems, and performance reporting
• Comfortable operating in a fast-paced, high-accountability environment with long, consultative sales cycles
  
  

Notice of Collection of Personal Information:

https://www.burfordcapital.com/media/3351/notice-of-collection-of-personal-information.pdf

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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