Senior UX/UI Designer

GEICO; Palo Alto (CA); On-site; USD 110,000 - 172,000; Full time

Job summary

GEICO is seeking a Senior UX/UI Designer to design high‑quality solutions centered on the customer, blending strong craft with AI‑assisted workflows and rapid prototyping. You’ll collaborate with product management, business, and engineering to move the business forward across diverse projects.

The role emphasizes building prototypes, exploring AI‑driven interfaces, and advancing design practices within a multidisciplinary team in a hybrid setting.

Qualifications

• 5+ years of experience in User Experience design, or 3+ with a Master’s degree.
• Experience designing for cross-channel experiences (web and native mobile).
• Ability to apply AI tools or AI-assisted workflows in design practice.

Responsibilities

• Collaborate with product, engineering and business teams to uncover needs.
• Translate AI-driven and data-informed concepts into usable designs.
• Navigate AI landscape to inform high‑quality design across projects.
• Advocate for responsible AI interaction patterns in products.
• Support product definition and prioritization with user insights.
• Lead workshops with stakeholders to align on business needs.
• Create flows, wireframes, journey maps, and specs using AI tools.
• Deliver design assets for development and market release.

Skills

UX design

Cross-channel design

AI integration in design

Collaborative skills

Storytelling

Education

Bachelor’s Degree

Tools

Figma

AI tools

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers’ expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That’s why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is looking for an accomplished, customer-obsessed, results-oriented Senior UX/UI Designer to design high-quality solutions that put the customer at the center and move the business forward. This role blends strong core design craft with fluency in AI-assisted workflows and rapid prototyping, using both to explore, validate, and ship better solutions faster across any kind of project, not just AI-driven ones. Collaborates directly with product management, business, and engineering to develop solutions that meet customer and business needs, staying ahead of emerging design and AI tools to advance the practice of UX/UI design.

As a Senior UX/UI designer you will be responsible for building functional prototypes and experimental interfaces to test and de-risk new concepts before full production. You will be part of a multi-disciplinary design and research team that values people, human-centered design and a growth mindset.
This position is a hybrid role that requires to be on-site 3 days a week at one of the following locations: Bethesda, MD, Seattle, WA, Palo Alto, CA

Job Responsibilities

• Collaborates with product, engineering, and business teams to uncover customer and business needs
• Translates complex ideas, including AI-driven and data-informed concepts, into understandable solutions that evolve and enhance the product experience
• Understands and navigates the emerging AI and generative AI landscape to inform high-quality design solutions across all kinds of projects, not just AI-specific ones
• Advocates for a responsible and ethical approach to AI in products and experiences
• Manages through shifting priorities to provide clear direction and input on product prioritization and support early product definition
• Advocates for the customer through human-centered design methods, including discovery, research, and user testing
• Facilitates and participates in workshops with internal and external stakeholders to align with business needs
• Creates process and user flows, wireframes, journey maps, and user interface specifications, using AI tools to accelerate exploration and iteration
• Delivers design assets for acceptance, development, and delivery to market in partnership with engineering

Preferred Qualifications

• Bachelor’s Degree in a related field
• 5+ years of experience (or 3+ with Masters degree) with User Experience design
• Experience designing for cross channel e.g. responsive web and native mobile interfaces
• Demonstrate ability to work across design processes e.g. user research, user experience design, UI design and specifications
• Demonstrated experience incorporating AI tools or AI-assisted workflows into design practice, whether developed through formal roles, side projects, or self-directed learning
• Solid knowledge of AI, ML, and generative AI capabilities and how they apply to product design
• Ability to design, test, and demonstrate responsible AI interaction patterns through clickable or conversational prototypes
• Ability to collaborate with Product Management, Engineering, and Operations teams
• Effective communication and storytelling skills
• Proficiency with design tools (i.e., Figma) and AI-assisted design tools to deliver concepts and enable successful collaboration across teams
• Familiarity with working in an established design system and agile development teams

Annual Salary

$109,675.00 - $172,200.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company:

Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers:

Personalized development programs, mentorship, and certification assistance.

Great Culture:

Inclusive and collaborative culture rooted in shared success.

Great Rewards:

Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.