Senior UX Researcher, Retail Ads Consumer

Google; New York (NY); Hybrid; USD 159,000 - 230,000; Full time

Job summary

Google is seeking a Senior UX Researcher for Retail Ads Consumer in New York or Mountain View. You will join a multi-disciplinary UX team to gather insights and shape industry-leading products by conducting primary research across field studies, interviews, diary studies, ethnography, surveys, usability testing, and logs analysis.

You will mentor juniors and collaborate with Engineering and Product teams to ensure useful, usable experiences.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in an applied research setting.
• Experience with research methods (e.g., usability, studies, contextual inquiries, 1:1 interviews, unmoderated research studies).

Responsibilities

• Plan and execute a research roadmap with cross-functional stakeholders to drive impact across product development.
• Lead comprehensive research studies using interviews, diary studies, ethnography, surveys, and concept testing.
• Analyze user behavior data in partnership with Quantitative UXR teammates to inform product strategies.
• Integrate technical and business requirements into research plans to gather meaningful insights for retail ads experiences.
• Advocate for research findings to cross-functional and leadership audiences via reports and presentations.

Skills

Mentoring junior team members

Applied UX research

Usability testing

Contextual inquiries

Interviews (1:1)

Education

Bachelor's degree or equivalent practical experience

Master's degree or PhD in related field

Tools

Qualtrics

Statistical analysis (R/Python)

Logs analysis

Job description

Senior UX Researcher, Retail Ads Consumer

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in an applied research setting (e.g., product or academic), or similar.
• Experience with research methods (e.g., usability, studies, contextual inquires, 1:1 interviews, unmoderated research studies).

Preferred qualifications:

• Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related field.
• 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above).
• 3 years of experience managing projects, and working in a large, matrixed organization.

About the job

At Google, we "Focus on the user and all else will follow." As a User Experience Researcher (UXR), you make this possible. You will join our multi-disciplinary UX team, collaborating with Engineering and Product Management, to gather insights and create industry-leading products.

You’ll play a critical role in helping your team understand user needs and will drive impact at all stages of product development, ensuring products are useful, usable, and helpful. You will explore user behaviors and motivations by conducting primary research, including: field studies, interviews, diary studies, ethnography, surveys, usability testing, and logs analysis. You will also grow within a supportive UXR community offering mentorship, regular meetups, and exclusive internal tools.

The Retail Ads team builds ad formats that aim to present the most useful and relevant information to assist users' shopping journeys. We work on end-to-end systems that span across backend systems and frontend rendering infrastructures. We use data heavily, relying on analytical mindset to make business decisions, and work on fun ideas, improving the experience that billions of users worldwide interact with on a daily basis, including ourselves.

As a UX Researcher (UXR), you'll play a pivotal role in uncovering user insights and contributing to the product development process to build useful, usable and delightful product experiences. You’ll conduct qualitative and quantitative research to explore shopping journeys, understand ad product experiences, and partner cross-functionally to conceptualize and validate innovative solutions to deliver a seamless user experience. You’ll explore new solutions to the problems you identify and work with Product, Design, and Engineering to make those experiences come to life.

Google Ads is at the forefront of AI innovation, applying cutting-edge machine learning and Generative AI models like Gemini to power a multi-billion dollar global business.

Our work directly impacts billions of users by protecting users from harm, improving ad quality, and optimizing campaigns for advertiser return‑on‑investment. We foster a culture of deep collaboration, partnering closely with teams like Google Research and DeepMind to solve complex challenges. Join us to work on state‑of‑the‑art AI, take on problems at an unparalleled scale, and build the next generation of advertising technology.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $159000 - $230000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Plan and execute a research roadmap with cross‑functional stakeholders to drive impact across all stages of product development in a dynamic environment.
• Lead comprehensive research studies utilizing methods such as interviews, diary studies, ethnography, surveys, and concept testing to uncover actionable user insights.
• Analyze user behavior data from various qualitative and quantitative resources in partnership with Quantitative UXR teammates, including logs and experiments, to inform product strategies.
• Integrate complex technical and business requirements into research plans that gather meaningful insights to create useful, usable, and delightful retail ads experiences.
• Advocate for research findings and user needs to cross‑functional and leadership audiences through compelling written reports and in‑person presentations.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‑to‑be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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