Senior UX Design Lead — E‑commerce & Design Systems

JOOLA; North Bethesda (MD); On-site; USD 120,000 - 180,000; Full time

Job summary

JOOLA is seeking a Senior User Experience Designer who can set a bold vision for our digital experience and lead a small team of designers. You will own the craft across our Shopify site and apps, persuading leadership to back great ideas and coordinating with cross-functional partners.

You'll balance direction with hands-on design, blending strong UX thinking with high-fidelity visuals. This is a hands-on leadership role that rewards craft and collaboration.

Qualifications

• 8–12 years designing digital products and 2–3 years managing designers directly.
• Portfolio showing rigorous UX thinking and strong visual work with outcomes.
• Mastery of Figma components, variables, auto layout, prototyping, and file hygiene.
• Deep experience with responsive web, native apps, and large-scale design systems.
• Fluency with AI tooling in a design context or demonstrated curiosity.
• Experience working hand-in-hand with developers who know how things get built.
• Cross-functional influence across product, engineering, brand and leadership.
• Experience collaborating with offshore or distributed partners.
• Comfort with ambiguity and shifting priorities in a small team.

Responsibilities

• Lead and grow the design team: manage 2–4 designers daily; critique; growth; hiring.
• Set 12–24 month vision for digital experience; align with leadership; plan quarterly work.
• Own end-to-end journeys across web and app; improve usability and accessibility.
• Design clean, modern interfaces with a high visual bar across platforms.
• Create wireframes, prototypes, and high-fidelity, developer-ready designs.
• Develop and evangelize design system components, tokens, responsive rules.
• Lead user research: interviews, surveys, usability sessions; apply findings.
• Collaborate with tech lead and developers through feasibility, handoff, QA.
• Work with brand and marketing to serve campaigns and brand needs.
• Apply AI to ideation, exploration, production, prototyping; adopt valuable tools.
• Hands-on during crunch times; contribute directly.

Skills

UX Design

Team Leadership

Figma

Design Systems

Responsive Web

AI Tools in Design

Collaboration with Developers

Cross-Functional Influence

Remote/Distributed Work

UX Research

Job description

JOOLA is seeking a Senior User Experience Designer who can set a bold vision for our digital experience and lead a small team of designers. You will own the craft across our Shopify site and apps, persuading leadership to back great ideas and coordinating with cross-functional partners.

You'll balance direction with hands-on design, blending strong UX thinking with high-fidelity visuals. This is a hands-on leadership role that rewards craft and collaboration.