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Freddie Mac in Los Angeles is seeking a Digital Product Manager with extensive experience in personalization to enhance user engagement. This role includes developing and executing digital campaigns, collaborating with stakeholders, and analyzing metrics to drive business success. The company offers a competitive salary range, comprehensive benefits, and opportunities for personal and professional growth.
Employer Industry: Travel and Hospitality
Why consider this job opportunity:
- Salary range of $135,000-$155,000 annually
- Opportunity for annual discretionary bonus
- Full benefits including medical, dental, vision, life, and disability insurance at a highly subsidized rate
- Accrue 15 paid vacation days, sick time, and 6 paid holidays per year
- Opportunity to take a free and/or discounted cruise
- Highly subsidized gym membership and various discounts on travel and entertainment
What to Expect (Job Responsibilities):
- Develop and execute personalization campaigns to enhance user experiences and drive engagement and conversions
- Collaborate with stakeholders to create tailored digital experiences for different customer segments
- Lead technical resources in defining and implementing user journey personalization
- Analyze test results, gather insights, and make data-driven recommendations for improvements
- Regularly report on performance metrics and the impact of digital initiatives on business KPIs
What is Required (Qualifications):
- Bachelor's degree in Computer Science, Business, Marketing, or a related field
- 7+ years of experience in digital product management with a strong focus on personalization and testing
- Expertise in Adobe Target (or similar platform) with hands-on experience in setting up and optimizing campaigns
- Solid understanding of web analytics, user experience design, and digital marketing
- Strong analytical skills with the ability to make data-driven decisions
How to Stand Out (Preferred Qualifications):
- Experience working in the travel and hospitality industry
- Familiarity with UX/UI design principles and practices
- Previous experience collaborating with cross-functional teams
#TravelAndHospitality #DigitalProductManagement #Personalization #CareerOpportunity #CompetitivePay
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