Senior Technical Product Marketing Manager

Fivetran, Inc.; Oakland (CA); Hybrid; USD 178,000 - 223,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time off

Professional development

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran + dbt Labs is seeking a Senior Technical Product Marketing Manager in Oakland to shape market perception, drive product adoption, and translate complex data tech into clear customer value.

This strategic, cross-functional role partners with product, marketing, and sales to craft messaging and enable adoption across enterprise customers, including data engineers and analysts.

Qualifications

• Experience translating complex data concepts into customer value.
• Ability to partner with product, marketing, sales, and enablement teams.
• Strong communication and storytelling for technical audiences.
• Comfort presenting at events and webinars.

Responsibilities

• Develop high-impact technical collateral across the Fivetran platform.
• Create architecture diagrams, demos, white papers, blogs, and guides.
• Collaborate with GTM, Demand Gen, Regional Marketing, and Sales for launches.
• Stay current on data integration trends; act as technical SME.

Skills

Data marketing

Cross-functional collaboration

Public speaking

Technical storytelling

Tools

SQL

dbt

Python

Snowflake

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions. As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About The Role

As a Senior Technical Product Marketing Manager at Fivetran + dbt Labs, you will play a pivotal role in shaping the market perception of Fivetran+dbt Labs: building compelling narratives, driving product adoption, and shaping how our products are used and understood by our enterprise customers. This is a highly cross‑functional, generalist technical PMM role that will support key product areas as needed and help scale technical product marketing across the organization. This role ensures our marketing efforts align with the technical depth, clarity, and value our customers expect. Technical Product Marketing Managers at Fivetran+dbt Labs stay current on the evolving data and analytics landscape, modern data infrastructure, and emerging trends such as AI. This role is perfect for someone who’s as comfortable digging into the details of our features and our users’ needs as they are with telling a big‑picture story about where our platform and industry are headed.

This is not a Product Marketing role focused solely on executing requests from the product or sales teams. Product Marketing at Fivetran+dbt Labs is highly strategic and cross‑functional, collaborating across product, marketing, GTM, customer success, and executive teams to shape the direction of our product offerings and deliver customer impact. If you are passionate about driving strategy, fostering cross‑functional partnerships, and contributing to transformative initiatives in the data and AI space, we’d love for you to apply.

What You’ll Do

• Content Development & Messaging: Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer‑facing content. Develop thought leadership that translates complex technical concepts into clear, value‑based messaging for technical audiences. Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment.
• Customer & Market Insights: Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging. Partner closely with Product Management to deeply understand features, technical capabilities, and customer use cases across multiple product areas. Develop how‑to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion across key products.
• Cross‑Functional Collaboration: Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas. Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands‑on labs.
• Technical Expertise: Operationalize technical product marketing best practices across teams. Stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance, etc. Serve as technical SME on the Fivetran platform, articulating how it fits into customers’ broader data stacks and workflows. Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations.
• Thought Leadership: Represent Fivetran as a platform expert through events, presentations, webinars, and hands‑on labs. Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio. Help position Fivetran as a foundational component of modern, scalable data infrastructure.
• 2-4 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting
• Data industry experience and expertise: Either hands‑on work with or knowledge of data engineering with a focus on data integration, databases, data warehouses, and related technologies (e.g. SQL, dbt, python, Spark).
• Technical aptitude and a desire to learn more: Knowledge of modern data infrastructure and tools, particularly in relation to data lakes and their role in analytics and storage. Has a keen interest in all things data integration and cloud destinations and a willingness to work on new product areas as they arise.
• Experience working with multiple different teams: Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams to deliver impactful results.
• Strong in‑person, virtual, and written communication: Exceptional verbal and written communication skills, capable of adapting messaging for different technical personas and mediums.
• Highly‑organized with an excellent project management track record: Strong project management skills to juggle multiple initiatives and projects, maintain proactive communication with stakeholders, and meet deadlines.
• An understanding of our target customers: The ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.

#LI-Hybrid #LI-JC1

Oakland Pay Range

$178,069 — $222,586 USD

Perks and Benefits

• 100% employer‑paid medical insurance*
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year‑end Global Week of Rest, and volunteer days off.
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team‑building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world‑class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form . We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.