Senior Technical Product Manager - Growth Marketing

PowerToFly; Seattle (WA); On-site; USD 173,000 - 243,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Product Owner to lead AI, ML, automation, and decisioning capabilities within Growth Marketing Technology. You’ll work with engineering, data science, analytics, and marketing to define scalable marketing tech and measurable outcomes across platforms like Google, Meta, and Apple.

The role requires translating complex problems into clear product requirements, owning the lifecycle, and driving data-driven improvements with a strong emphasis on reliability and

Qualifications

• Bachelor’s or Master’s degree in a technical field or equivalent experience.
• 8+ years of product management with data, AI/ML, or decisioning ownership.
• Experience taking AI/ML from prototype to production at scale.

Responsibilities

• Lead product strategy, roadmap, and execution for AI/ML, automation, and decisioning.
• Partner with engineering, data science, analytics, and marketing to design scalable solutions.
• Translate complex marketing problems into clear product requirements and data flows.
• Own the product lifecycle with engineering and data science, including pipelines and deployments.
• Drive productionization of AI capabilities, with tool use, orchestration, and guardrails.
• Define validation approaches and success metrics for AI/ML products.

Skills

AI

ML

SQL

Python

Data pipelines

MLOps

APIs

Observability

Reliability

Education

Bachelor’s or Master’s in CS/Engineering/Data Science

Tools

APIs

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the team

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Make an impact!

Join Expedia Group’s Growth Marketing Technology team to help shape the future of marketing through data-driven innovation and AI-powered solutions. As a Product owner, you’ll play a pivotal role in developing scalable marketing technologies that enhance automation, measurement, and personalization across global marketing campaigns on platforms such as Google, Meta and Apple. You will partner closely with engineering and machine learning teams to define priorities and solve complex problems. This is an opportunity to lead meaningful work and influence how modern marketing capabilities are built and delivered.

In this role, you will:

• Lead product strategy, roadmap, and execution for AI, machine learning, automation, and decisioning capabilities within Growth Marketing Technology, from discovery through production and ongoing optimization
• Partner deeply with engineering, data science, analytics, and marketing teams to define scalable solutions across measurement, automation, optimization, and intelligent marketing workflows
• Lead technical discovery and solutioning by translating complex marketing problems into clear product requirements, system capabilities, data flows, APIs, workflow orchestration, and measurable outcomes
• Own the product lifecycle with engineering and data science, including data and feature pipelines, model or system selection, experimentation, evaluation, deployment, monitoring, guardrails, and feedback loops
• Drive the productionization of AI and agentic capabilities, including tool use, orchestration, state and context management, failure handling, human-in-the-loop experiences, and operational controls
• Define validation approaches and success measures for AI and ML products, using appropriate offline and online metrics, experimentation, quality thresholds, error analysis, and business impact measures
• Use customer, campaign, and product data to identify opportunities, evaluate performance, make technical and product trade-offs, and continuously improve system quality and marketing effectiveness

Experience and qualifications:

• Bachelor’s or Master’s degree in Computer Science, Engineering, Data Science, or related technical field; or equivalent related professional experience
• 8+ years of product management experience, including significant ownership of data, platform, automation, AI, ML, or decisioning products
• Demonstrated experience taking AI or ML capabilities from problem definition or prototype through production launch and ongoing operation at scale
• Strong understanding of the machine learning lifecycle, including data preparation, feature development, model training, evaluation, experimentation, deployment, monitoring, drift, and iteration
• Experience partnering with engineering and data science on technical architecture, APIs, data pipelines, workflow orchestration, scalable data products, MLOps, observability, and reliability
• Experience defining evaluation and validation frameworks for AI or ML products, including offline metrics, online experimentation, human evaluation, quality thresholds, error analysis, and guardrails
• Experience building or productizing agentic systems, intelligent workflows, recommended systems, optimization systems, decision engines, or comparable AI-enabled platforms; able to explain the underlying technical approach and trade-offs
• Strong technical fluency in SQL and Python or a similar language, with the ability to inspect data, reason about model or system outputs, and participate credibly in technical solutioning
• Proficient communication skills, strong analytical and problem-solving abilities, and experience influencing senior technical and business partners through ambiguity
• Experience in growth marketing, advertising technology, marketing automation, or another complex domain with measurable optimization or business outcomes
• Demonstrated curiosity about AI and ML innovation, with the judgment to identify practical applications, understand limitations, and translate emerging techniques into production opportunities

The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.