Senior Technical Consultant - Customer Journeys

Adobe; San Francisco (CA); On-site; USD 169,000 - 245,000; Full time

Job summary

Adobe is seeking a Senior Customer Journeys Technical Consultant in San Francisco to lead complex marketing technology implementations for B2C customers, focusing on Adobe Journey Optimizer within the Experience Cloud. You will deliver hands-on technical leadership, drive personalization strategies, and collaborate with Product, Engineering, and sales teams to align roadmaps with customer outcomes.

You will translate business needs into scalable architectures, produce well-documented designs,

Qualifications

• Hands-on expertise with Adobe Journey Optimizer (AJO).
• Strong understanding of marketing personalization, segmentation, experimentation frameworks (A/B, multivariate).
• Knowledge of the digital marketing ecosystem including CDP, DMP, Paid Media, identity management, marketing automation, data collection & privacy laws.
• Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.
• Experience setting up API connections and using tools like Postman or PostBuster.
• Ability to translate business goals into scalable marketing architectures and data structures.
• Produce clear, well‑communicated designs for product features or sub‑systems.
• Strong consulting skills with executive engagement experience.
• Excellent communication, problem-solving, and cross‑functional collaboration.

Responsibilities

• Lead and implement marketing automation and customer journey solutions across B2C customers.
• Collaborate with cross‑functional teams to translate business requirements into scalable technical solutions.
• Partner with project and engagement leadership on executive readouts and risk management.
• Develop delivery frameworks, accelerators, and repeatable processes to improve efficiency.
• Apply Adobe AI technologies to deliver high‑quality customer experiences.

Skills

Adobe Journey Optimizer (AJO)

Marketing personalization

Experimentation frameworks

Data-driven optimization

HTML

SQL

Scripting

Data modeling

Campaign logic

Workflow orchestration

API connections

Postman

Product & Engineering collaboration

Executive stakeholder communication

AI in marketing

Tools

Adobe Journey Optimizer (AJO)

Postman

PostBuster

Job description

Role Summary

The Senior Customer Journeys Technical Consultant leads complex marketing technology implementations across B2C customers, with a strong focus on Adobe Journey Optimizer. This role combines technical delivery leadership, marketing automation expertise, and consulting capabilities to drive value for our customers and support the growth of our product offerings.

What You’ll Do

• Lead and implement marketing automation and customer journey solutions across B2C customers , demonstrating hands‑on experience with marketing technologies to deliver Adobe Customer Journeys technology and specifically, the Adobe Journey Optimizer (AJO), within the broader Adobe Experience Cloud solution stack.
• Drive marketing personalization, experimentation, and optimization strategies that improve customer engagement, increase conversion, and improve overall marketing performance.
• Act as a strong partner to Product and Engineering , by providing structured platform feedback, advocating for customer needs, and supporting ongoing product development and roadmap evolution.
• Bring deep industry knowledge and consulting expertise to guide clients through standard methodologies. Challenge assumptions and provide proactive, prescriptive recommendations that build their marketing and customer experience strategies.
• Collaborate with cross‑functional teams to translate business requirements into scalable technical solutions, ensuring alignment across strategy, design, data, and platform execution.
• Partner closely with project and engagement leadership on executive readouts, issue management, and proactive risk identification and mitigation.
• Support the creation of delivery frameworks, accelerators , and repeatable processes that improve efficiency, consistency, and customer outcomes.
• Apply proprietary Adobe AI technologies to deliver improved and high‑quality customer experience.
• Translate customer needs into technical solutions based on a balance of architecture standards and plans, total cost of ownership and feasibility.
• Collaborate with Adobe’s sales and internal teams to grow accounts, ideate solutions and address evolving customer needs.
• Provide mentorship and technical leadership to other team members, encouraging knowledge sharing and capability growth across the team.

Produce high‑quality, unit‑tested deliverables and participate in peer testing, including analyzing functional and technical documentation to develop test plans, test cases, and test scripts.

Technical & Professional Skills

• Hands‑on expertise with Adobe Journey Optimizer (AJO)
• Strong understanding of marketing personalization, segmentation, experimentation frameworks (A/B, multivariate), and data‑driven optimization strategies.
• Knowledge of the digital marketing ecosystem and the tools, technologies and strategies that support it including CDP, DMP, Paid Media, identity management, marketing automation, data collection & privacy laws.
• Proficiency in HTML , SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.
• Experience working with and setting up API connections and comfortable using Postman, PostBuster or similar tools.
• Ability to convert business goals and use cases into scalable marketing architectures, data structures, and measurable benchmarks.
• Produce clear, well‑communicated, complete designs for product features or sub‑systems
• Strong consulting skills, including delivering industry insights, adopting a proactive and prescriptive approach, and confidently engaging with executive‑level collaborators.
• Excellent communication, problem‑solving, and cross‑functional collaboration skills, with the ability to navigate ambiguity and drive clear outcomes.
• Experience partnering with Product and Engineering teams to inform roadmap planning, identify improvements, and support go‑to‑market strategy.
• Ability to learn on the fly and stay on top of a rapidly changing technology landscape that is heavily motivated by advancements in AI.

Preferred Qualifications

• Experience leading multi‑workstream marketing technology or customer experience programs.
• Background in customer journey design, lifecycle marketing, or marketing analytics.
• Certifications in Adobe Journey Optimizer along with other Adobe Experience Cloud applications or comparable platforms.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Creative Cloud, Adobe Firefly, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $134,400 - $245,300 annually. Paywithin this range varies by work locationand may also depend on job‑related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.In California, the pay range for this position is $169,400 - $245,300In New York, the pay range for this position is $169,400 - $245,300In Washington, the pay range for this position is $156,000 - $225,900

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.