Senior Strategy Lead - Portfolio & Retail Campaigns

The Kitchen North America; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Job summary

The Kitchen North America seeks a Senior Strategist to lead day-to-day strategic work across brands, supporting Portfolio Marketing. This role blends strategic thinking with cultural curiosity and channel expertise to craft 360 campaigns from above the line to below the line.

Responsibilities include occasion-based strategy for multiple brands, and developing channel plans that drive growth. A proven track record with national brands and strong presentation skills are essential.

Qualifications

• 5+ years in brand, comms, shopper, or retail strategy.
• Proven track record with national brands, ideally CPG.
• Strong presentation and writing skills; translate data into insights.

Responsibilities

• Maintain deep understanding of brands, audiences, business priorities, competition, and industry trends.
• Develop strategies for Kraft Heinz portfolio of brands to drive cross-sell and incremental purchase during key occasions.
• Collaborate with Creative teams to brainstorm, generate thought starters, and hone concepts.
• Understand paid media and post content options to advise on amplification across channels.
• Plan campaigns for shopper mindset across online/traditional retail ecosystems.
• Present big ideas clearly to Brand Partners; enable approvals and buy-in.

Skills

Brand strategy

Campaign development

Presentation skills

Cross-functional collaboration

PowerPoint/Slides

Retail marketing

Education

University degree in Marketing/Advertising

Tools

PowerPoint

Google Slides

Job description

The Kitchen North America seeks a Senior Strategist to lead day-to-day strategic work across brands, supporting Portfolio Marketing. This role blends strategic thinking with cultural curiosity and channel expertise to craft 360 campaigns from above the line to below the line.

Responsibilities include occasion-based strategy for multiple brands, and developing channel plans that drive growth. A proven track record with national brands and strong presentation skills are essential.