Senior Strategist, Paid Search (DTC)

Code3; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A leading integrated marketing agency is seeking a Senior Strategist for DTC Search to lead search strategies for a range of clients. This role requires 4-6 years of experience in paid search media planning and developing client relationships. You'll be responsible for optimizing campaigns across various platforms and collaborating with a cross-functional team. The ideal candidate has a passion for the media landscape and is adept at using analytics to drive results. Competitive benefits are offered, including flexible time off and a commitment to diversity.

Benefits

Full medical, dental and vision benefits

Flexible time off

Ongoing learning and development opportunities

Qualifications

• 4-6 years of proven experience in paid search media.
• Ability to anticipate client requests proactively.
• Experience in strategic presentations and new business pitches.

Responsibilities

• Lead search strategy and thought-leadership for clients.
• Conduct keyword research and optimize campaigns.
• Collaborate with cross-disciplinary teams on accounts.

Skills

Paid search strategy

Keyword research

Performance analytics

Client relationship management

Collaboration

Education

Certifications in digital marketing and/or paid search

Tools

Google Ads

Microsoft Ads

Analytics dashboards

Job description

Overview

Code3 is an integrated marketing agency powering business growth for digital disruptors and Fortune 500 leaders alike. Our DNA is at the intersection of Connections, Creative and Commerce. By harvesting insights and utilizing audience data, we develop scroll-stopping content and creative that performs across digital media platforms.

Our people are energized by challenges and sprint to unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are relentless, gritty, nimble humans who strive to be better.

Note: Preference for this position will be given to candidates based on the East Coast due to the client’s location and EST working hours.

The Opportunity

As a Senior Strategist, DTC Search you’ll lead search strategy, activation and thought-leadership across a portfolio of clients. You have a deep passion for staying on top of trends and understand how paid search fits into the broader media ecosystem.

You’ll work with a cross-disciplinary team on challenger and enterprise accounts, managing performance, driving growth and aligning strategy with broader business objectives and outcomes.

What you’ll do

• Provide paid search strategy and routine audits on accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, craft ad copy, optimize bids and establish strategies to meet and exceed client KPIs
• QA campaign builds, edits, landing pages, URL tags, settings and measurement studies
• Leverage feed management knowledge (e.g., Feedonomics, Shopify) to guide clients and teams in shopping campaign performance
• Provide proactive and reactive performance insights and optimization recommendations using robust data
• Identify, test and scale innovative approaches, automation opportunities and emerging technologies (including AI) within paid search
• Collaborate with client partnership, creative, growth and activation teams to ensure proper execution and client stewardship
• Turn complex search strategies into clear campaign recommendations
• Maintain best practices in media planning, forecasting, budgeting, setup, learning agendas and performance analysis
• Build strong client relationships by sharing POVs, industry trends and platform updates
• Support new business initiatives with platform audits and recommendations

Who will love this role

• Passion for the evolving media landscape and the role of paid search
• Interest in leveraging AI and other technologies to improve workflows and strategy
• People-oriented with strong relationships with team, partners and clients
• Desire to share thought leadership via presentations, blogs and other content channels
• Problem solver with the ability to develop creative solutions

You should have

• 4-6 years of proven experience in developing paid search media plans and strategic presentations
• Experience contributing to new business pitches
• Ability to anticipate client requests and agency needs with proactive solutions
• Proficiency in research platforms, paid search platforms and analytics dashboards
• Certifications in digital marketing and/or paid search are a plus

Perks and Benefits

• Full medical, dental and vision benefits with retirement program
• Parental leave and return program
• Flexible time off, holidays, quarterly Company “Recharge” Days, and December closures
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

Equal Opportunity

Code3 is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected characteristic. We encourage applicants from diverse backgrounds to apply.