Senior Strategist, Digital Communications

NILC; Washington, Northern (District of Columbia, KY); Hybrid; USD 89,000 - 112,000; Full time

Job summary

NILC is seeking a Senior Strategist, Digital Communications to lead digital content and campaigns across NILC and IJF platforms. The role focuses on producing visuals, managing social channels, email programs, and digital ads while growing audiences and engagement.

You will oversee content calendars, collaborate with cross-functional teams, and mentor staff. Remote-friendly with locations in LA and DC, travel as needed for events and meetings.

Qualifications

• Bachelor’s degree required in a related field or equivalent experience.
• 7–10+ years in digital communications with proven social media experience.
• Experience with website management (Drupal/WordPress) and leading website redesigns.

Responsibilities

• Produce visual content for social platforms including graphics, infographics, and videos.
• Develop and publish content across NILC and IJF digital channels with a consistent voice.
• Monitor trends, measure performance, and optimize digital campaigns.
• Mentor staff and collaborate across Strategic Communications and cross-functional teams.

Skills

Digital strategy

Social media management

Content creation

Video production

Graphic design

Analytics

Project management

CRM systems

CMS platforms

Education

Bachelor’s degree in Political Science, Communications, Marketing, or related field

Master’s degree (preferred)

Tools

Drupal

WordPress

Job description

All Jobs > Senior Strategist, Digital Communications

Senior Strategist, Digital Communications

Fully Remote • Los Angeles & Washington D.C. (preferred) Remote considered (required locations listed in JD)

Founded in 1979, the National Immigration Law Center (NILC) is a leading non‑profit organization (501(c)(3)) in the U.S. exclusively dedicated to defending and advancing the rights and opportunities of low‑income immigrants and their loved ones. NILC’s mission is grounded in the belief that everyone living in the U.S. regardless of race, gender/gender identity, immigration status, or economic status — should have equal access to justice, resources, and educational and economic opportunities that enable them to achieve their full human potential. Together, NILC and the affiliated NILC Immigrant Justice Fund (IJF), a 501(c)(4) organization, work to advocate more directly for immigrant justice including direct federal immigration policy reform. NILC is committed to advancing its mission — which intersects race, immigration status, and class — through racial, economic, and gender justice and equity orientation.

About the Position

The Senior Strategist, Digital Communications (Sr. Strategist) supports the development and execution of digital strategies for NILC and NILC’s sister 501(c)4 organization. The Sr. Strategist is responsible for planning, executing, and optimizing digital content across NILC’s platforms with an emphasis on graphic design and video content production. The Sr. Strategist manages the social media content and publishing calendar, email content and calendar, and digital ads program, explores innovative ways to drive audience engagement and growth across digital platforms; and monitors the performance of digital efforts. The Sr. Strategist will create and post digital content to uplift the stories of NILC, its programs and campaigns, and the clients and communities NILC serves as a means of amplifying the organization’s crucial legal, research, organizing, and advocacy interests.

This role is a member of the Bargaining Unit

The Sr. Strategist, Digital Communications will be responsible for providing leadership and driving success in the following key areas:

Specific Position Responsibilities

Content Production and Planning

• Produce visual content such as content such as social media graphics, infographics, videos, and design elements for digital platforms.
• Create, edit, and oversee NILC and IJF’s digital platforms and tactics, including websites, email programs, blogs and social media accounts, ensuring a consistent organizational voice.
• Develop and publish content and incorporate all digital outposts and tactics (e.g., influencer partnerships, social media, email program, and digital ads, etc.) daily, and maintain content calendars.

Digital Strategies

• Identify high-impact opportunities to increase brand visibility of NILC and IJF’s advocacy, programmatic, and movement building work, and grow digital audiences.
• Identify and execute creative and culturally relevant distribution tactics to innovate how we use social media and other digital accounts, promote our content, and engage with our audiences.
• Cultivate relationships with partners and social media influencers to amplify engagement with NILC and IJF’s social media and other digital content, developing & executing free and paid campaigns.
• Manage and develop strategy and content for advocacy components of NILC and IJF’s supporter email list engagement.
• Support the Director, Digital Communication and other Strategic Communications leaders in the development of NILC and IJF short- and long-term digital strategies that advance NILC and NILC IJF’s programs and goals and implement those strategies in NILC and IJF’s day-to-day digital communications work.
• Collaborate with other members of the Strategic Communications team and cross-functional teams to craft and implement creative, multi-faceted digital strategies to support ongoing programmatic work, advocacy, public education, and live events, as well as media, development, and marketing campaigns. May be a part of a larger cross functional project using the MOCHA framework/methodology
• Act as a mentor to other Communications staff, including editing work, providing guidance, and other support as needed. ?
• Provide social media and other digital coverage in off-hour/non-peak rotation and for advocacy, development events, rallies, and other functions.

Community Building and Analytics

• Monitor trends and emerging practices in social media, email advocacy, and other digital platforms, evaluating and recommending new platforms for NILC and IJF’s presence.
• Establish digital media metrics goals, objectives, and measures of success) to track, analyze, and regularly report on NILC and IJF’s digital media performance for NILC and IJF’s leadership teams.

Supervisory Responsibilities

• May oversee outside consultants or vendors as needed.

Shared Organization Responsibilities

• Champions NILC & IJF’s mission of advancing the rights of immigrants with low income by demonstrating a commitment to human rights, and racial, economic, and social justice
• Attends and actively participates in NILC meetings at the organization, department, project, and individual level
• Develops relationships and supports NILC and IJF colleagues across all teams, recognizing that each individual brings a unique background and perspective to the work and assuming good intent from each other.
• Follows through on commitments acting with a clear sense of ownership individually and collectively by taking personal responsibility for decisions, actions, and failures, establishing clear responsibilities and processes for monitoring work and measuring results, and designing feedback loops into work.
• Learns quickly when facing new situations by experimenting to find fresh solutions, taking on the challenge of unfamiliar tasks, and extracting lessons learned from failures and mistakes.
• Acts with integrity by following through on commitments, being direct and truthful, keeping confidence, and showing consistency between words and actions.
• Commits to centering NILC’s values of racial justice & equity, valuing diversity, fostering partnerships & collaboration, encouraging respect & personal well-being, and striving for transparency, integrity, and honesty in all decisions and actions

In recognition of the fluidity of the work and ecosystem that NILC operates in, other duties may be assigned depending on organizational need.

What We’re Looking for in This Role

• Commitment to NILC & IJF’s mission of advancing the rights of immigrants with low income and a demonstrated commitment to human rights, racial, economic, and social justice, and equity, diversity, inclusion, and justice for all.
• Collaborative, proactive, and action oriented working style with a strong service mentality promoting mutual accountability and inspiriting trust and confidence from colleagues, other NILC team members, and NILC leaders alike.
• Demonstrates sound judgement in decision-making, high integrity, and utmost respect for confidentiality.
• Excellent verbal and written communication skills: ability to read, analyze, and interpret as well as draft documents such as reports, correspondence, and presentations for various audiences.
• Self-starter with a strong strategic ability to move daily tasks forward in alignment with NILC’s broader organizational needs and goals
• Excellent organizational skills with strong attention to detail.
• Excellent time management skills, with the ability to work both independently and collaboratively in a fast-paced environment while managing multiple projects.

Qualifications Required

• Bachelor’s degree in Political Science, Communications, Marketing, or related field, or equivalent work experience required
• 7-10+ years of digital communications and social media experience, experience including 4+ years developing and executing digital plans and 2+ years of email campaign experience
• Expertise in the principles of online organizing and digital best practices including metrics/analytics
• Familiarity with multiple CRM and CMS systems and digital applications
• Familiarity with list/database management and growth
• Experience writing about social justice issues and how to leverage digital/social assets in campaigns
• Experience with website management (Drupal, WordPress) and leading website redesign projects
• Political and/or policy experience required

Preferred Qualifications

• Master’s degree in Communications, Marketing, or another relevant field
• Experience in a nonprofit or social justice organization, particularly immigration-focused, preferred
• Experience in online media production, especially video and graphics preferred
• Proficiency in non-English languages spoken by Latinx, Asian, Pacific Islander, African, Caribbean, and Arab communities preferred. Fluency in more than one language desirable.

At NILC, we know that talented people may have different backgrounds or experiences, and if your education and experience doesn’t exactly align with the above that’s okay! NILC believes that diversity in all dimensions of the organization supports and bolsters the innovative thinking essential to its success and is committed to providing equal employment opportunity to all qualified applicants. NILC’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of people of color, women, veterans, and individuals with disabilities in our organization.

Remote work locations are as follows: (Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Georgia, Maryland, Montana, North Carolina, New Mexico, New York, Oregon, South Carolina, Texas, Utah, Virginia and Wisconsin). To be considered, applicants must live in one of the work locations.

Location & Travel:

NILC's offices are located in Washington, D.C. and Los Angeles, California. For this role, up to 10-20% of overnight interstate travel may be required; travel is typically quarterly to the NILC Washington, DC office or another location within the US for 3-5 nights.

NILC’s compensation and benefits philosophy is to provide a competitive offering in the nonprofit sector and ensure equity across the organization. The salary range for this opportunity is $89,300 - $111,600.

Physical Demands

• Remaining in a stationary position, often standing, or sitting for prolonged periods
• Communicating with others to exchange information.
• Repeating motions, like typing or answering a phone, that may include the wrists, hands and/or fingers.