Senior Strategist

Wpp Group; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid time off

Hybrid work model

Job summary

VML Health in New York is seeking a driven Senior Engagement Strategist with a solid foundation in research and strategic planning, focused on healthcare marketing. You will translate data into compelling client narratives, craft multi‑channel engagement strategies across social, CRM, website and paid media, and collaborate with cross‑functional teams to deliver measurable outcomes.

The role supports workshops, messaging development and content strategy, with a hybrid office schedule in New

Qualifications

• 2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Demonstrated experience in developing and executing engagement strategies across multiple channels (e.g., social media, CRM, website, paid media).
• Strong analytical skills, with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights.
• Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications.
• Experience with customer journey mapping and identifying key pain points and opportunities for improvement.
• Proficiency in using data analysis tools and software (e.g., Excel, SPSS, Tableau).
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
• A strong understanding of the healthcare industry, including HCP and DTC marketing.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities

• Develop a strong understanding of various analytical frameworks and methodologies.
• Analyze and translate data into concise and compelling stories.
• Effectively craft client presentations and develop engaging storytelling skills.
• Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Solve issues and prepare client work products by enlisting the support of other cross-functional team members.
• Proactively identify areas for further development, seek new challenges, and solicit feedback.
• Independently deliver distinct components of key deliverables.
• Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
• Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
• Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles.
• Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.
• Provide support for pitch strategy by synthesizing research insights.

Skills

Market research

Strategic planning

Data analysis

Storytelling

Healthcare marketing

Communication

Cross-functional collaboration

Research synthesis

Tools

Excel

SPSS

Tableau

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by aHuman First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About VML Health:

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise.

At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

What We Are Looking For:

A driven and insightful Senior Engagement Strategist to join our team. The ideal candidate will have a solid foundation in research and strategic planning, a passion for healthcare marketing, and a proven ability to develop and execute effective engagement strategies. We seek a collaborative individual with excellent communication and storytelling skills, and a human-centered approach to problem-solving.

What You'll Do:

• Develop a strong understanding of various analytical frameworks and methodologies.
• Analyze and translate data into concise and compelling stories.
• Effectively craft client presentations and develop engaging storytelling skills.
• Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Solve issues and prepare client work products by enlisting the support of other cross-functional team members.
• Proactively identify areas for further development, seek new challenges, and solicit feedback.
• Independently deliver distinct components of key deliverables.
• Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
• Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
• Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles.
• Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.
• Provide support for pitch strategy by synthesizing research insights.

Who You Are:

• A critical and analytical thinker, innovator, and visionary who inspires creativity.
• A collaborative team player with a strong work ethic.
• An excellent communicator and storyteller.
• A proactive problem-solver with a passion for healthcare marketing.

What You'll Need:

• 2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Demonstrated experience in developing and executing engagement strategies across multiple channels (e.g., social media, CRM, website, paid media).
• Strong analytical skills, with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights.
• Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications.
• Experience with customer journey mapping and identifying key pain points and opportunities for improvement.
• Proficiency in using data analysis tools and software (e.g., Excel, SPSS, Tableau).
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
• A strong understanding of the healthcare industry, including HCP and DTC marketing.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines.

What We Offer:

• Passionate, driven people: We champion a culture of people who do extraordinary work.
• Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below.

Base salary range: $60,000-$140,000 USD.

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.