Senior Strategist

VML HEALTH; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Health coverage (medical, dental, and/

401k match

Generous paid time off

Hybrid work arrangement

Job summary

VML Health in New York is seeking a Senior Engagement Strategist with a strong foundation in research and strategic planning, especially in healthcare marketing. You will develop engagement strategies, translate data into compelling client narratives, and collaborate across channels to drive growth.

The role emphasizes storytelling, cross-functional teamwork, and data-driven insights, with hybrid work and opportunities to shape campaigns across social, CRM, paid media, and websites.

Qualifications

• 2–4 years of experience in market research and strategic planning in healthcare.
• Experience across channels (social, CRM, website, paid media).
• Strong analytical skills to gather, analyze, and interpret data from multiple sources.
• Proven ability to translate complex data into clear, concise client narratives.
• Experience with customer journey mapping.
• Proficiency in Excel, SPSS, and Tableau.

Responsibilities

• Develop analytical frameworks and methodologies.
• Translate data into concise stories for clients.
• Craft client presentations and storytelling skills.
• Lead channel-specific strategies (social, CRM, website, paid media, apps, rep-delivered).
• Collaborate with cross-functional team members on client work.
• Identify development areas and seek feedback.
• Deliver components of key deliverables independently.
• Improve client work and ask provocative questions.
• Leverage data tools and third-party data sources for insights.
• Use segmentation studies to shape customer profiles.
• Support workshops and content strategies under guidance.
• Support pitch strategy by synthesizing research insights.

Skills

Market research

Strategic planning

Healthcare marketing

Data storytelling

Cross-channel marketing

Presentation skills

Proactive problem-solving

Tools

Excel

SPSS

Tableau

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About VML Health

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise. At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

What We Are Looking For

A driven and insightful Senior Engagement Strategist to join our team. The ideal candidate will have a solid foundation in research and strategic planning, a passion for healthcare marketing, and a proven ability to develop and execute effective engagement strategies. We seek a collaborative individual with excellent communication and storytelling skills, and a human-centered approach to problem-solving.

What You’ll Do

• Develop a strong understanding of various analytical frameworks and methodologies.
• Analyze and translate data into concise and compelling stories.
• Effectively craft client presentations and develop engaging storytelling skills.
• Lead the development of channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Solve issues and prepare client work products by enlisting the support of other cross-functional team members.
• Proactively identify areas for further development, seek new challenges, and solicit feedback.
• Independently deliver distinct components of key deliverables.
• Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
• Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
• Effectively leverage segmentation studies to help identify relevant data and information in developing customer/segment channel and engagement profiles.
• Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.
• Provide support for pitch strategy by synthesizing research insights.

Who You Are

• A critical and analytical thinker, innovator, and visionary who inspires creativity.
• A collaborative team player with a strong work ethic.
• An excellent communicator and storyteller.
• A proactive problem-solver with a passion for healthcare marketing.

What You’ll Need

• 2-4 years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Demonstrated experience in developing and executing engagement strategies across multiple channels (e.g., social media, CRM, website, paid media).
• Strong analytical skills, with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights.
• Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications.
• Experience with customer journey mapping and identifying key pain points and opportunities for improvement.
• Proficiency in using data analysis tools and software (e.g., Excel, SPSS, Tableau).
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
• A strong understanding of the healthcare industry, including HCP and DTC marketing.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines.

What We Offer

• Passionate, driven people: We champion a culture of people who do extraordinary work.
• Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally.

#vmlhealthcareers

$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.