Senior Strategist

The New York Times; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) plan

Paid vacation and parental leave

Tuition reimbursement

Job summary

The New York Times is looking for a Senior Strategist to join their advertising strategy team in New York. This hybrid role requires a creative mind to develop insights and innovative ideas aimed at boosting revenue across key advertiser categories.

With a focus on collaboration and strategic rigor, the ideal candidate will have over 6 years of experience in advertising or brand marketing and be well-versed in the latest digital and social landscapes. Competitive benefits accompany the annual salary between $90,000 and $100,000.

Qualifications

• 6+ years of advertising/marketing experience focusing on creative and media.
• Strong understanding of branded content, mobile, digital, and social advertising.
• Proven ability to present ideas to clients and agency contacts.

Responsibilities

• Build creative briefs using insights from research and data.
• Collaborate across departments to create integrated programs.
• Lead brainstorming sessions for creative and media proposals.
• Attend client meetings to pitch creative strategies.

Skills

Creative strategy

Advertising/marketing experience

Data analysis

Collaborative project management

Public speaking

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world‑renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world‑class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

New York Times Advertising is looking for a creative and strategic mind to join our advertising strategy efforts and identify insights and inspire ideas that help increase revenue for main advertiser categories. Success within the Creative Strategy team requires strategic rigor, experience with media, and an editorial mindset. Additionally, it demands a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape. This is a hybrid role based in our New York headquarters, reporting to the Director of Strategy. You can typically expect to be in the office 3 days per week.

About the Role

From creative to media strategy, as a Senior Strategist, you will identify insights and inspire ideas that result in 360‑degree proposals for advertisers, helping increase revenue for a range of our main markets. As part of the award‑winning T Brand Studio team, you will produce strategic solutions to solve client challenges in collaboration with sales, planning, creative, and program management teams.

Responsibilities

• Build creative briefs rooted in clear insights uncovered from cultural research, audience data, and industry analysis.
• Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products) to create integrated programs for clients.
• Use research and data to express and support sales through storytelling.
• Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of “why NYT.”
• Lead creative and media brainstorms.
• Contribute to internal and external company projects, whether that’s go‑to‑market materials for specific markets or sharing industry trends with sales and strategy teammates.
• Attend client and agency calls or in‑person meetings to pitch our creative or media strategies.
• 6+ years of advertising/marketing experience, with a focus in creative, media or brand marketing strategy.
• 6+ years of experience with branded content, mobile, digital, social and advertising landscape.
• 6+ years of experience working in a collaborative sales and marketing environment.
• A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting ideas directly to agency and brand contacts.
• Experience with high performance team building, public speaking, and leadership.
• An understanding of the current branded content, mobile, digital, social and advertising landscape.

Preferred Qualifications

• Brand marketing experience.
• Publisher experience.
• Experience in CPG, Auto, Travel, Healthcare and/or Entertainment.

Pay & Benefits

Annual base pay range: $90,000 – $100,000 USD. Variable pay may include an annual bonus and restricted stock. Benefits include medical, dental and vision, Flexible Spending Accounts, 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

Equal Opportunity Employment

The New York Times Company is committed to being the world’s best source of independent, reliable, and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of a wide range of protected characteristics. All applications receive consideration for employment without regard to legally protected characteristics.