Designer, Marketing

The New York Times; New York (NY); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) plan

Paid vacation and sick days

Job summary

The New York Times is looking for a Marketing Designer to create compelling campaigns for its News product and All Access subscription. This role involves hands-on design, collaborating with various teams to ensure marketing efforts effectively showcase the value of quality journalism.

Applicants should have over 5 years of graphic design experience, strong proficiencies in design tools like Adobe Creative Suite and Figma, and a keen understanding of digital marketing trends.

Qualifications

• 5+ years of hands-on graphic design experience.
• Strong attention to detail and refined aesthetic.
• Ability to translate complex ideas into clear marketing assets.

Responsibilities

• Contribute to conceptual, visually compelling campaigns.
• Design campaign creative across multiple channels.
• Partner with cross-functional teams to drive subscriber engagement.

Skills

Graphic design experience

Adobe Creative Suite proficiency

Collaboration

Understanding of digital advertising trends

Education

B.A., B.F.A. or M.F.A. in graphic design

Tools

Figma

Jitter

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Marketing plays a key part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that demonstrates our mission, how we're leading the journalism industry and all the ways our readers can subscribe.

We are seeking a Marketing Designer to help bring to life the full-funnel creative strategy and execution for our News product and All Access bundle subscription offering. This is a hands‑on design role for a creative who can translate the value of all we offer — independent journalism and world‑class lifestyle products — into clear, compelling campaigns that drive performance and deepen engagement with our products.

Reporting to the Creative Director, Design, Marketing, you will work closely with writers, designers and our audio and video teams, as well as partners in marketing and media strategy, product design, audience insights and brand identity. You'll contribute to integrated campaigns across the full subscriber journey — from full‑funnel product launches to subscriber acquisition campaigns to app store optimization efforts and more.

You are passionate about both exceptional craft and the collaborative process it takes to create it. You thrive at the intersection of brand and performance, are excited to contribute directly to growth and product marketing initiatives, and are curious to learn from and partner with more senior creative leaders on the team.

This is a hybrid role based in our New York City headquarters. You can expect to come into the office three days per week.

Responsibilities

• Contribute to the development and execution of conceptual, visually compelling campaigns and always‑on marketing creative for News and All Access, ensuring work supports awareness, consideration, conversion and retention goals.
• Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in‑app placements, app stores and OOH, in line with The Times’ brand standards.
• Translate in‑product experiences and key feature benefits into clear marketing assets that deepen engagement and drive habitual product use.
• Support the in‑house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.
• Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.
• Partner with other designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.
• Work from creative briefs, participate in reviews, and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or business needs.
• Assist in creating clear, compelling presentation materials and articulate the rationale behind your design decisions to a broad group of colleagues, including leadership.
• Stay informed about trends in digital advertising, marketing, branding, media, culture and the evolving social media landscape — bringing those insights into your work in an authentic way.
• Bring fresh ideas and a spirit of experimentation to how we market our journalism, product experiences and bundles, contributing to a culture of continuous learning on the creative team.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 5+ years of hands‑on graphic design experience at an advertising agency, digital agency, studio or in‑house team, with a focus on marketing or advertising creative.
• A design portfolio that shows sharp execution and conceptual thinking across a range of touch points — including social, digital display, email, in‑app and print — and demonstrates how your design choices clarify complex ideas for different audiences across the funnel.
• High proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity, with a refined aesthetic and strong attention to detail from concept through production.
• Fluency with design and motion tools such as Figma, Jitter and Adobe Creative Suite, with thoughtfully organized files that support iteration, collaboration and production.
• Hands‑on motion and animation experience, and an interest in exploring new tools and workflows — including emerging AI production tools — to improve both efficiency and creative quality.
• Comfort working cross‑functionally with partners in marketing strategy, media, product design, audience insights and brand identity, and enthusiasm for collaborating on campaigns that not only look great but also perform.
• Understanding of trends in digital advertising and growth marketing, plus familiarity with the latest social media ecosystem and how brands show up in a way that feels timely and authentic.

Preferred Qualifications

• A background in subscription, media or content businesses, with familiarity in how brand, product marketing, and performance media work together across the funnel.
• Experience working in video editing software and a working knowledge of on‑set video production for social channels.
• A belief in the value of journalism to people and society, and genuine curiosity about our work and company — ideally, you enjoy reading, watching and listening to New York Times journalism and products.
• B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline — or equivalent professional experience and portfolio that demonstrates comparable design training and craft.

Salary & Benefits

The annual base pay range for this role is between $85,000 - $100,000 USD. For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

Equal Opportunity

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

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