Senior Staff Solutions Marketing Specialist

Renesas Electronics Corporation; Detroit (MI); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Commission bonus

Job summary

Renesas Electronics Corporation is seeking a regional Solutions Marketing lead focusing on industrial automation, including PLCs, motor control, and HMI interfaces. You will drive system solutions and collaborate with Sales, Channel Marketing, Product Groups, and System Architects to expand growth in this segment.

As the regional lead, you will formulate and execute strategic engagement plans with key customers and channel partners to uncover future solution requirements and drive revenue

Qualifications

• 10+ years of experience in business development, field applications engineering, marketing, or related roles.
• Deep understanding of the Industrial Automation market.
• Experience with channel sales and building relationships in the field.
• Strong strategic thinking, analytical abilities, and communication skills.
• Ability to work in a matrixed, cross-functional environment.

Responsibilities

• Engage with key customers to understand requirements, drive solution-level solutions and secure design wins.
• Engage with channel partners to identify growth opportunities.
• Orchestrate cross-functional teams in solutions promotion and business development activities.
• Establish relationships with technical and procurement stakeholders in the infrastructure customer base.
• Understand market and customer requirements and work with Product Groups to define product requirements.
• Identify channel opportunities and collaborate with teams to pursue them.
• Research market dynamics and design windows and provide strategic recommendations.
• Prepare customer presentations to communicate value propositions and maximize impact.
• Develop product collateral, competitive analysis, and field training material.

Skills

Industrial automation understanding

Business development

Field applications engineering

Marketing strategy

Channel sales

Cross-functional collaboration

Education

BSEE or related fields

MSEE or MBA (a plus)

Job description

Job Description

Solutions Marketing – focus on solutions, engaging with key customers and channel customers in alignment with internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement and broad market channel solutions, driving application-level opportunities. The primary focus is the Industrial Automation segment, including PLCs, motor control, and HMI interfaces.

As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, Channel Marketing, Product Groups, and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment.

Responsibilities

Customer Engagement & Opportunity Development

• Engage with key customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
• Engage with channel partners and customers to identify additional growth opportunities
• Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
• Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the infrastructure customer base.
• Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
• Identify channel opportunities and collaborate with FAE's, Sales and channel partners to attack these opportunities.
• Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
• Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact.
• Define and develop product collateral, competitive analysis, customer presentations and field training material.

Qualifications

• 10+ years of experience in business development, field applications engineering, marketing, or related roles.
• Deep understanding of the Industrial Automation market.
• Experience with channel sales combined with a proven ability to follow up on leads and build relationships in the field.
• Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
• Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.

Education

• BSEE or related fields. MSEE or MBA is a plus.

Company Description

Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

Additional Information

This position is eligible for a commission bonus. The final offer amount will be determined based on the candidate's geographic location, relevant experience, and skill set.

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.