Senior / Staff Marketing Lead

Metrosion Inc.; Burlingame (CA); Vor Ort; USD 120.000 - 190.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

401(k) program

Medical, dental, and vision insurance

Monthly wellness support

Flexible vacation

Catered lunches, stocked office

Office massage sessions

Zusammenfassung

Metrosion Inc. is seeking a Senior or Staff Marketing Lead to shape positioning and demand generation for AI software in regulated industries.

You will own the go-to-market strategy, craft compelling narratives, and drive campaigns from concept to measurement while collaborating with product, engineering, and sales. You will translate complex AI capabilities into clear customer value, develop content, launches, and programs, and mentor teams in an on-site, fast-paced environment.

Qualifikationen

• 6+ years of relevant professional experience in B2B software marketing, product marketing, growth marketing, or integrated marketing.
• Experience at an AI-forward company is required.
• Ability to turn customer research into effective positioning, launches, and enterprise pipeline.

Aufgaben

• Research customer workflows, buyer priorities, market alternatives, and competitive claims; turn findings into focused audience segments and positioning.
• Develop the company narrative, product messaging, value propositions, and proof points for technical buyers, operational leaders, and executive stakeholders.
• Build launch and go-to-market plans with clear audiences, readiness criteria, channel choices, sales materials, and measures of success.
• Create and edit high-quality website copy, product explainers, articles, presentations, campaign assets, and sales enablement materials.
• Plan and run integrated demand programs across channels, including account-based outreach, search, paid media, email, webinars, and industry events.
• Partner with sales on target accounts, qualification criteria, lead handoff, and follow-up; use conversations to improve messaging.
• Own campaign measurement and reporting, including pipeline and conversion metrics.
• Manage marketing budgets and channel experiments with clear hypotheses and disciplined spending.
• Work with technical colleagues to substantiate product, AI, security, and reliability claims before publication.

Kenntnisse

B2B software marketing

Product marketing

Growth marketing

Integrated marketing

AI/ML knowledge

Content development

Campaign management

Tools

CRM systems

Marketing automation

Jobbeschreibung

Lead positioning, product marketing, and enterprise demand generation at Senior or Staff level for AI software built for regulated industries and critical operations.

The opportunity

Help define how Metrosion earns attention and trust. Translate technically complex AI software into a clear market position, a compelling customer story, and programs that create qualified enterprise opportunities.

Own the connection between customer insight, product positioning, content, launches, and demand generation. Work directly with company leadership, product, engineering, design, and sales to understand the workflows we serve and bring the right message to the right buyers.

This is a hands-on individual contributor role with cross-functional leadership. You will write, research, build campaigns, examine results, and improve the work yourself while establishing practices that can grow with the company.

Senior & Staff scope

This opening considers candidates at Senior or Staff level. Senior Marketing Leads independently own an integrated marketing plan for a priority market or product area, from positioning and campaign development through sales handoff and measurement.

Staff Marketing Leads shape positioning and go-to-market direction across products or markets, resolve difficult audience and investment choices, establish shared marketing standards, and mentor colleagues. They connect individual campaigns to a coherent company narrative and long-term commercial strategy.

Experience minimums apply to the level under consideration; demonstrated ownership, judgment, scope, and commercial impact also determine level.

What you will do

• Research customer workflows, buyer priorities, market alternatives, and competitive claims; turn findings into focused audience segments and positioning.
• Develop the company narrative, product messaging, value propositions, and proof points for technical buyers, operational leaders, and executive stakeholders.
• Build launch and go-to-market plans with clear audiences, readiness criteria, channel choices, sales materials, and measures of success.
• Create and edit high-quality website copy, product explainers, articles, presentations, campaign assets, and sales enablement materials.
• Plan and run integrated demand programs across appropriate channels, including account-based outreach, search, paid media, email, webinars, and industry events.
• Partner with sales on target accounts, qualification criteria, lead handoff, and follow-up; use conversations and opportunity outcomes to improve messaging.
• Own campaign measurement and reporting, including conversion, sourced and influenced pipeline, acquisition efficiency, and the quality of resulting opportunities.
• Manage marketing budgets and channel experiments with clear hypotheses, spending discipline, and decisions to continue, improve, or stop a program.
• Work with technical colleagues to substantiate product, AI, security, and reliability claims before publication; communicate limitations accurately.
• Use AI tools to improve research, production, and analysis while verifying facts, protecting sensitive information, and maintaining a distinct editorial voice.

What you bring

• Senior level: at least 6 years of relevant professional experience in B2B software marketing, product marketing, growth marketing, or integrated marketing.
• Staff level: at least 8 years of relevant professional experience in B2B software marketing, product marketing, growth marketing, or integrated marketing.
• Prior professional experience working at an AI-forward company is required.
• A demonstrated record of turning customer research and technical product understanding into effective positioning, launches, and qualified enterprise pipeline.
• Exceptional writing and editing skills, with examples of clear original work for both technical and business audiences.
• Hands-on experience building and operating campaigns, using CRM and marketing automation systems, and connecting activity to commercial outcomes.
• Strong analytical judgment: define useful metrics, interpret attribution limitations, design channel experiments, and explain what the evidence supports.
• Experience working with product, engineering, and sales through complex enterprise buying cycles and evaluation processes.
• Practical understanding of AI capabilities, model limitations, evaluation, data requirements, and the concerns buyers bring to security-sensitive deployments.
• Ability to prioritize independently, move between strategy and execution, and maintain a high standard of accuracy and craft.
• Examples of positioning, launch plans, content, and campaign results that make your own contribution and impact clear.

Success in this role

• Priority audiences can understand what our software does, which workflows it serves, and why it is relevant to their needs.
• Company and product messaging is consistent, specific, and supported by evidence that technical and commercial colleagues can stand behind.
• Marketing programs produce qualified conversations and contribute to a measurable enterprise pipeline, with a clear handoff to sales.
• Launches, content, and channel investments follow a repeatable process that improves through customer feedback and commercial results.

Helpful experience

• Marketing to regulated industries, security-conscious enterprise buyers, or teams responsible for critical operations.
• Building a marketing function or establishing messaging and demand programs for an early-stage software company.
• Account-based marketing, technical thought leadership, partner programs, or customer evidence developed with appropriate permission.

Location & working arrangement

This is a full-time position based in our Burlingame, California office and requires working on-site five days a week.

• Competitive compensation and a 401(k) program
• Medical, dental, and vision insurance
• Monthly wellness support
• Flexible vacation
• Catered lunches, a stocked office kitchen, and team gatherings
• Office massage sessions

AI & ML knowledge

Strong applied understanding of AI and ML sufficient to explain product behavior, evaluation evidence, data requirements, and limitations accurately. You should distinguish demonstrated capability from a prototype or unverified claim, translate technical findings into useful buyer information, and recognize when an engineering or security specialist needs to review a message.

Every team member should be able to discuss the capabilities and limitations of AI relevant to their work, verify AI-generated output, protect sensitive information, and keep their knowledge current as the technology evolves.

All applicants must be legally authorized to work in the United States without employer sponsorship. Metrosion does not provide employment visa sponsorship.

All positions require working on-site in our Burlingame, California office five days a week. These roles are not remote or hybrid.

Different perspectives. Shared purpose.

We welcome applicants from all backgrounds and value an inclusive, respectful workplace.