Senior Staff Content Designer, Growth

Gusto; San Francisco (CA); On-site; USD 90,000 - 205,000; Full time

Job summary

Gusto is seeking its first Senior Staff Content Designer to establish content strategy across the customer journey. The role focuses on growth-driven messaging and collaboration across multiple teams, requiring extensive experience in content design, particularly in B2B SaaS environments.

Qualifications

• 8-10+ years of experience in content design or strategy.
• Experience in growth or conversion-focused environments.
• Familiarity with B2B SaaS or multi-product platforms preferred.

Responsibilities

• Shape content messaging to drive growth.
• Develop content guidelines and systems.
• Lead AI content training and audit copy for consistency.

Skills

Communication

Mentoring

Collaboration

Customer Research

Job description

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Gusto is hiring its first-ever Senior Staff Content Designer to join the Growth team. This role involves building the foundation for content strategy across the full customer journey, from discovery to onboarding, activation, and expansion. The designer will shape messaging that drives growth, working across marketing, product, and AI-generated content. Responsibilities include crafting copy to accelerate conversion and activation, developing content guidelines and systems, partnering on iterative testing, bridging product and marketing narratives, leading AI content training, auditing and evolving copy for consistency, setting long-term content strategy, grounding decisions in customer research, aligning design with business outcomes, leading cross-product initiatives, and fostering a culture of learning. Candidates should have 8-10+ years of experience in content design or strategy, preferably in growth or conversion-focused environments, with a strong background in B2B SaaS or multi-product platforms. Skills in crafting clear content for complex workflows, working in rapid-growth environments, balancing brand and performance goals, setting up scalable content systems, familiarity with AI-generated content, strong communication, mentoring experience, and collaboration with marketing and product teams are required. Familiarity with Fintech, Payroll, or HR SaaS products is a plus. The role is based in multiple US cities and Toronto, with expectations for some in-office work for employees in Denver, San Francisco, and New York. Gusto emphasizes diversity, equity, and inclusion and offers competitive compensation with equity components.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Software Development

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