Senior Staff Content Designer

Gusto; Denver (CO); On-site; USD 174,000 - 216,000; Full time

Job summary

Gusto is seeking a Senior Staff Content Designer for its Growth team in Denver. This role involves building a content strategy to enhance customer experience through effective messaging and collaboration across marketing and product teams. Candidates should have extensive experience in content design and a strong understanding of growth-focused environments.

Benefits

Competitive compensation packages

Equity based compensation

Qualifications

• 8-10+ years in content design, UX writing, or content strategy.
• Background in B2B SaaS or multi-product platforms.
• Experience in rapid-growth environments.

Responsibilities

• Shape messaging that drives growth across various surfaces.
• Craft clear and motivating content for complex workflows.
• Set up content systems and guidelines from the ground up.

Skills

Content design

UX writing

Content strategy

Growth experimentation

Communication

Collaboration

Job description

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

About the Role: We're hiring our first-ever Content Designer to join the Growth team at Gusto. This is a unique opportunity to build the foundation for content strategy across the full customer journey—from initial discovery to onboarding, activation, and expansion.

As a Senior Staff Content Designer, you'll play a pivotal role in shaping messaging that drives growth, working across surfaces that blend marketing, product, and AI-generated content. This is a highly cross-functional role where success relies on speed, clarity, cohesion, and customer insight.

You should bring deep expertise in content design, a background in growth experimentation, and comfort working at the intersection of product and marketing. You'll set standards, create systems, and directly impact how small businesses experience Gusto for the first time—and continue to grow with us for years to come.

What we're looking for:

• 8-10+ years of experience in content design, UX writing, or content strategy—preferably in a growth or conversion-focused product environment.
• A strong background in B2B SaaS or multi-product platforms, with proven impact on onboarding, monetization, or cross-sell strategies.
• Ability to craft clear, concise, and motivating content for complex workflows, across multiple personas and touchpoints.
• Experience working in rapid-growth environments with tight feedback loops, experimentation, and data-informed iteration.
• Deep understanding of how to balance brand, voice, and performance goals within messaging.
• Ability to set up content systems and guidelines from the ground up, and scale them across a fast-moving org.
• Familiarity with AI-generated content, prompt design, or training large language models is a plus.
• Strong communication and collaboration skills, with a proven ability to operate independently in ambiguous, high-impact areas.
• Track record of mentoring and coaching other designers.
• Experience collaborating with both marketing and product design teams in a shared growth strategy.
• Comfort supporting multiple teams across a product ecosystem with varied business goals and audiences.
• Familiarity with subscription-based models, service design, or the Fintech/Payroll/HR space.

Nice To Haves

• Familiarity with Fintech, Payroll, or HR SaaS products.

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto).

Our cash compensation range for this role is $174,000/yr to $216,000/yr in Denver & most remote locations, and $204,000/yr to $254,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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