Senior Sports Marketing Manager, AWS Strategic Sports and Entertainment Partnerships

Amazon Web Services (AWS); Seattle (WA); On-site; USD 106,000 - 185,000; Full time

Job summary

Amazon Web Services (AWS) is seeking a Senior Sports Marketing Manager to lead strategic sports and entertainment partnerships. This role involves executing comprehensive marketing strategies, managing League relationships, and collaborating with cross-functional teams to amplify brand awareness and drive customer engagement globally.

Qualifications

• 6+ years of non-internship marketing experience.
• Experience using data and metrics for improvements.
• Strong background in cross-functional marketing programs.

Responsibilities

• Execute 360-degree marketing plans for assigned League.
• Manage day-to-day contact for League partnerships.
• Track campaign performance metrics and provide insights.

Skills

Data analysis

Campaign planning

Marketing strategy

Cross-functional collaboration

Tools

Excel

Tableau

Job description

Senior Sports Marketing Manager, AWS Strategic Sports and Entertainment Partnerships

Join to apply for the Senior Sports Marketing Manager, AWS Strategic Sports and Entertainment Partnerships role at Amazon Web Services (AWS)

Senior Sports Marketing Manager, AWS Strategic Sports and Entertainment Partnerships

Join to apply for the Senior Sports Marketing Manager, AWS Strategic Sports and Entertainment Partnerships role at Amazon Web Services (AWS)

Get AI-powered advice on this job and more exclusive features.

Description

We are seeking an experienced sports marketing professional to join the Global Sports Marketing team at AWS. As Senior Manager, Sports Marketing, you will manage a significant sports League partnership within the AWS Sports Marketing portfolio. You will drive the League relationship, support go-to-market strategy development, and execute integrated marketing plans. Leveraging your expertise in technology, campaign planning and sports marketing, you will work with cross-functional teams to drive brand awareness, lead generation, and customer engagement. This role offers an exciting opportunity to merge AWS solutions with sports, developing marketing campaigns that resonate with audiences globally. This League partnership requires regular interaction with diverse stakeholders both internally and externally. Your work will be highly visible and contribute significantly to AWS Marketing priorities.

Description

We are seeking an experienced sports marketing professional to join the Global Sports Marketing team at AWS. As Senior Manager, Sports Marketing, you will manage a significant sports League partnership within the AWS Sports Marketing portfolio. You will drive the League relationship, support go-to-market strategy development, and execute integrated marketing plans. Leveraging your expertise in technology, campaign planning and sports marketing, you will work with cross-functional teams to drive brand awareness, lead generation, and customer engagement. This role offers an exciting opportunity to merge AWS solutions with sports, developing marketing campaigns that resonate with audiences globally. This League partnership requires regular interaction with diverse stakeholders both internally and externally. Your work will be highly visible and contribute significantly to AWS Marketing priorities.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Key job responsibilities

Key Job Responsibilities

• Marketing Execution: Support the go-to-market plan and execute 360-degree marketing plans for assigned League within AWS Sports Marketing portfolio. Help establish goals and implement global and regional integrated marketing strategies aligned with AWS business objectives.
• Partnership Management: Support contract management and serve as day-to-day AWS contact for the League. Build League relationships and identify Marketing activation opportunities.
• Agency Management: Manage agency partner(s) who support Property marketing strategy and marketing activation. Oversee retained agency in execution of benefits and activation.
• Campaign Management: Execute marketing campaigns leveraging Partnership benefits, including content creation, channel selection, budget management, and performance tracking. Develop campaign concepts for AWS Marketing stakeholders and Partnership account team.
• Event Support: Manage the planning and execution of AWS-sponsored events, ensuring effective integration of marketing activities.
• Analytics: Track campaign performance metrics, analyze data, and provide insights to optimize marketing strategies. Help prioritize utilization of benefits to drive business output.
• Cross-Functional Collaboration: Coordinate with internal teams to align messaging and ensure consistent brand representation.
• Market Research: Monitor industry trends and competitor activities to inform Partnership marketing strategy.
  
  

About The Team

About AWS

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience executing cross-functional marketing programs
• Experience coordinating with cross-functional teams
  
  

Preferred Qualifications

• Experience working with partner teams to implement brand assets and messaging
• Experience in marketing management and demonstrated ability to execute strategy aligned to business objectives
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Web Services, Inc.

Job ID: A3004437

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Amazon Web Services (AWS) by 2x

Sign in to set job alerts for “Sports Marketing Manager” roles.

Sr. Marketing Manager, Worldwide Program, Creators

Seattle, WA $128,600.00-$212,600.00 1 week ago

Senior Lifecycle Marketing Manager, Personal Loans

Seattle, WA $108,800.00-$204,000.00 1 week ago

Seattle, WA $167,239.00-$218,561.00 2 weeks ago

Seattle, WA $112,800.00-$168,800.00 1 month ago

Sr. Category Manager, Consumables Private Brands

Sr. Category Manager, Consumables Private Brands

Manager, Ads & Promotions Analytics - Strategy & Operations

Senior Program Manager, Fire TV Brand & Integrated Marketing

Software Development Manager, Prime Video Title Promotions and Personalization

Senior B2B Marketing Manager, Amazon Key

Sr. Marketing Manager, Brand Experience and Excellence

Seattle, WA $128,600.00-$212,600.00 1 week ago

Senior Sports Marketing Manager, AWS Strategic Sports and Entertainment Partnerships

Seattle, WA $106,400.00-$185,000.00 3 hours ago

Sr Marketing Manager, Paid Search (SEM) , Amazon Music

Seattle, WA $112,800.00-$186,500.00 2 weeks ago

Seattle, WA $155,400.00-$213,800.00 6 days ago

Senior Manager - Brand Expedia (Portfolio)

Seattle, WA $166,000.00-$232,500.00 3 weeks ago

Seattle, WA $128,600.00-$212,600.00 16 hours ago

Sr. Marketing Manager, Books Ads, Amazon Ads

Senior Lifecycle Marketing Manager, Amazon Kids+

Seattle, WA $106,400.00-$185,000.00 1 week ago

Seattle, WA $120,000.00-$150,000.00 1 week ago

Bellevue, WA $81,400.00-$146,800.00 1 week ago

Sr. Social Marketing Manager, Selling Partner Communities

Greater Seattle Area $140,000.00-$165,000.00 2 days ago

Tukwila, WA $129,253.00-$213,256.00 1 month ago

TikTok Shop - Senior Product Manager, Marketing Automation

Seattle, WA $112,800.00-$186,500.00 2 weeks ago

Sr. Content Marketing Manager, Buy with Prime/ Multi-Channel Fulfillment Marketing

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.