Senior Specialist, Strategic Account Intelligence

Hootsuite; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Accommodations provided on request

Job summary

Hootsuite is seeking an Account Intelligence & Outbound Specialist to drive outbound engagement and generate pipeline across priority global strategic accounts. You will work with Talkwalker insights, market signals, and account research to create targeted, account-specific outbound that moves the needle with key buyers.

You will map complex buying groups, craft insight-led outreach across email, phone, LinkedIn, and other channels, and partner with Global Strategic Account Managers.

Qualifications

• Outbound, sales development, account development, growth, market intelligence, social listening or commercially focused research experience in B2B environments.
• Hands-on outbound activity across email, phone and LinkedIn.
• Strong interest in social listening, brand reputation, consumer behavior and market trends.
• Ability to translate signals into actionable account intelligence and messaging.

Responsibilities

• Conduct deep research on priority global strategic accounts to understand business context, market environment, brand activity and signals.
• Leverage insights and signals to craft timely, relevant account-specific outbound that moves engagement.
• Identify and map buying groups and stakeholders across global strategic accounts.
• Design and execute insight-led outbound strategies across email, phone, LinkedIn and other channels.
• Develop high-value account intelligence assets (signal summaries, memos, snapshots, buying-group maps).
• Collaborate with Global Strategic & Principal Account Executives to prioritize accounts and next steps.
• Maintain accurate account data in Salesforce, Gong Engage and related systems.
• Perform other related duties as assigned.

Skills

Outbound

Sales Development

Account Development

Growth

Market Intelligence

Social Listening

Insights

Tools

Talkwalker

Gong Engage

Salesforce

LinkedIn Sales Navigator

6sense

Cognism

Job description

We're looking for an Account Intelligence & Outbound Specialist to help us create meaningful outbound engagement and pipeline opportunities across priority global strategic accounts. You'll use Talkwalker insights, market signals, account research and hands-on outbound to build commercially relevant, account specific-outbound that creates movement in the accounts that matter most by identifying the right people, moments and messages to activate complex enterprise accounts working alongside two Global Strategic Account Managers. You will be reporting to the Director, Outbound Strategy. Please note that the role may include 10% of travel to events; other Hootsuite offices, etc.

WHAT YOU'LL DO:

• Conduct deep research across priority global strategic accounts to understand their business context, market environment, brand activity, audience sentiment, competitive landscape and relevant commercial signals.
• Leverage Talkwalker insights, social listening, news, campaign activity, reputation signals and account history to identify timely and relevant reasons to engage prospective customers.
• Identify and map complex buying groups, decision-makers, influencers and stakeholders across global strategic accounts, including marketing, communications, social media, insights, customer care, digital, analytics, procurement, legal, security, Data Privacy, regional teams and executive leadership.
• Design and execute insight-led, account-specific outbound strategies across email, phone, LinkedIn and other relevant channels, using commercial relevance rather than generic product messaging.
• Develop high-value account intelligence assets including signal summaries, one-page account memos, Talkwalker insight snapshots, competitor views, pre-mortems, executive questions and buying-group maps to support strategic account activation.
• Act as a strategic partner to Global Strategic & Principal Account Executives by jointly prioritizing accounts, align on account strategy, and determine the next best outbound actions.
• Maintain accurate account intelligence, stakeholder mapping, outbound activity and strategic learnings within Salesforce, Gong Engage and other relevant systems to support clean data, visibility and continuous improvement.
• Perform other related duties as assigned.

WHAT YOU'LL NEED:

• Some years of experience in outbound, sales development, account development, growth, market intelligence, social listening, insights, or a commercially focused research role within a B2B environment or equivalent combination of education / experience.
• Hands-on experience with outbound activity, including email, LinkedIn and phone-based outreach.
• Strong interest in and working familiarity with social listening, digital marketing, brand reputation, consumer behaviour, customer insight and market trends, with the ability to turn these signals into commercially relevant account intelligence.
• Strong research skills, with the ability to connect account activity, market context, stakeholder priorities and business challenges into a clear reason to engage.
• Strong written and verbal communication skills, with the ability to turn complex insight into clear, relevant and human outbound messaging.
• Good understanding of enterprise sales cycles and how strategic account engagement differs from higher-volume prospecting.
• Hands-on experience using Talkwalker, or an equivalent social listening and insights platform is required. Experience with Gong Engage, Salesforce, LinkedIn Sales Navigator, 6sense, Cognism or similar platforms is a strong advantage.
• Additional language skills in French, German, Italian, Spanish, Portuguese or Arabic would be desirable.
• Please note that the role may include up to 10% of travel to client sites and events, other Hootsuite offices, etc.
• Accountability: holds self accountable to meet commitments.
• Priority Setting: focuses time and energy on the most important tasks with guidance where needed, clearly understanding how to assess the importance of tasks and decisions.
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needs.

WHO YOU ARE:

• Solution seeker: You're focused on tackling new challenges, solving problems, and moving the business forward—and you don't wait to be asked.
• Lifelong learner: You have a growth mindset - you're here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn't.
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker: You look beyond your role and responsibilities to understand how your team's work drives broader organizational goals.
• Accountable owner: You take pride in the work you're responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Use of AI in Hiring

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