Senior Specialist, Regional Digital Marketing and Live Commerce (2yrs Contract)

Samsung Electronics America; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Performance Marketing and Live Commerce Senior Specialist to drive online sales growth through innovative digital marketing strategies. This role involves developing data-driven performance marketing campaigns, overseeing live commerce sessions, and ensuring alignment with regional marketing objectives. The ideal candidate will possess a strong understanding of live commerce platforms and demonstrate excellent communication and project management skills. Join this dynamic team to enhance customer engagement and maximize ROI in a rapidly evolving digital landscape.

Qualifications

• 3+ years of experience in live streaming and digital marketing.
• Strong understanding of live commerce platforms and marketing tools.

Responsibilities

• Develop data-driven marketing strategies to meet sales goals.
• Oversee budget allocation and live commerce session execution.

Skills

Live Streaming

E-commerce

Digital Marketing

Data Analytics

Project Management

Communication Skills

Tools

Shopee

TikTok Shop Live

Affiliate Marketing Solutions

Job description

Position Summary

The Performance Marketing and Live Commerce Senior Specialist will play a key role in driving online sales growth and enhancing customer engagement through strategic digital marketing initiatives. This position requires a deep understanding of performance-driven marketing, data analytics, and live commerce trends to develop and execute campaigns that maximize ROI.

Role and Responsibilities

1. Develop data-driven performance marketing strategies to meet sales goals and ROI targets on partners’ channels, including sponsored search, display, social media, affiliate marketing, and external traffic generation.
2. Oversee budget allocation and ensure efficient spend distribution to maximize performance across channels.
3. Oversee and monitor the scheduling and execution of live commerce sessions across various regions to ensure they run smoothly and on schedule.
4. Track live session performance metrics such as viewer engagement, conversion rates, sales, and audience retention.
5. Ensure the alignment of live sessions with regional marketing objectives and product launches.
6. Research and gather best practices from different regions and global markets to continually refine and improve live commerce strategies.
7. Document successful strategies, formats, and trends to develop a shared knowledge base across regions.

Implement lessons learned from past live sessions to improve audience engagement, product presentation, and sales conversions.

Skills and Qualifications

• Minimum of 3 years of proven experience in live streaming, e-commerce, and digital marketing
• Strong understanding of live commerce platforms and partners onsite marketing tools (e.g., Shopee and TikTok Shop Live, Affiliate Marketing Solutions, Partners on and off platform ads, etc.)
• Excellent communication skills to manage relationships with regional platform and third parties as well as persuade stakeholders.
• Good project management skills, able to effectively work with a budget, meet deadlines for multiple projects, and ensure sales targets are being met.
• Sound analytical skills, to be able to acquire and analyze data to draw actionable insights and apply towards sales achievement.
• Strong execution & follow-through skills with multi-functional teams & external partners.

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