Senior Specialist, Programmatic Media

Active International; New York (NY); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Active International is seeking a Senior Specialist in Programmatic Advertising. In this hybrid role based in NYC, you will oversee strategic planning, optimization, and growth of programmatic campaigns, collaborating closely with clients and team members. Strong communication and analytical skills are essential, along with a solid background in programmatic media buying. Join a dynamic team focused on innovative media solutions and client success.

Benefits

Medical coverage

Dental coverage

Vision coverage

Disability benefits

401k and paid time off

Community engagement opportunities

Learning opportunities

Qualifications

• 4+ years of programmatic buying experience in strategic planning, client management, data analysis, execution.
• High proficiency in Microsoft Excel (pivot tables), Word, and PowerPoint.
• Excellent communication and organization skills, both internally and externally.

Responsibilities

• Responsible for strategic planning, measurement, optimization, and scaling of programmatic campaigns.
• Analyze campaign performance and generate insightful reports.
• Mentor junior team members and lead training sessions on new strategies.

Skills

Analytical skills

Communication

Client Management

Negotiation

Cross tactic approach

Time management

Education

Bachelor's Degree or equivalent experience

Tools

The Trade Desk

DV360

Xandr

Amazon

Verizon

Moat

IAS

Double Verify

DCM

DFP

Flashtalking

Microsoft Excel

Job description

Overview

Note: This position is Hybrid to NYC

The Senior Specialist, Programmatic candidate is passionate about programmatic advertising and has a desire to help architect the future of how Involved Media plans and buys digital media in an ever-changing programmatic landscape. As a Senior Specialist, you will work closely with the Programmatic leadership team to expand AMS’s programmatic solutions while creating best practices. Senior Specialist will be responsible for strategic planning, measurement, optimization, scaling, and troubleshooting programmatic campaigns. The Senior Specialist will also help coach team members and provide thought leadership to both team members and clients alike.

The ideal candidate will have a strong background in programmatic media buying. Analytical skills will be crucial in monitoring and analyzing campaign performance, making data-driven decisions to enhance results, and generating insightful reports. In addition to technical expertise, strong communication and client management skills are essential for this role. The Senior Specialist will collaborate closely with account managers and clients to understand their campaign objectives and goals, ensuring that strategies align with their needs. Effective negotiations with media vendors, publishers, and technology partners will be part of the daily routine.

Most importantly, the Senior Specialist must be passionate about scaling new and existing client portfolio, developing and implementing sophisticated cross tactic strategies and test and learn scenarios inclusive of audience segmentation. This individual is a high achiever, driven to execute individual and team goals, and foster a collaborative, positive and inspired work environment.

What do you get out of working with us?

As a Senior Specialist - Programmatic at AMS, you will be working closely with a team of innovative media professionals across a positive, collaborative, and ever-evolving digital environment. Through our consistent pipeline of new partnerships, you will be exposed to the latest technology, measurements, and media solutions that we can offer and upsell to our clients. Our commitment to client stewardship is what sets us apart from our competitors and we in AMS rely on our team of experts to cross-collaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.

Responsibilities

• Take day-to-day ownership of all aspects of assigned accounts. This role is hands-on execution
• Maintain accountability for the overall health, support, and growth of AMS’s programmatic clients - ensuring team operations, deliverables, and financials are commensurate with client expectations
• Display understanding of client goals and performance to develop successful strategies (with the guidance of Supervisor & Director) to exceed campaign expectations
• Accurately launch campaigns in multiple systems, ensuring ad tags, tactics, creative, and measurement solutions are implemented as expected and follow best practices
• Analyze and organize data into actionable insights and learnings
• Polished strategy presentation – an understanding of how to present insights and optimization recommendations while considering marketing/business challenges the clients maybe facing
• Assist with new business proposals
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities
• Assist in the growth of junior team members, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications
• Lead regular training sessions (both formal or informal) to present and learn new strategies or platform features that may improve results or drive incremental business

Supervisory Responsibilities

This position does not have supervisory responsibilities.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this role is $75,000 - $85,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

Qualifications

• Minimum requirement of 4+ years of relative programmatic buying experience in, but not limited to, strategic planning, client management, data analysis, execution, and leadership
• Bachelor’s degree or equivalent experience is required
• Expertise in one or multiple of the following platforms required: The Trade Desk, DV360, Xandr, Amazon, Verizon
  • Proficiency working in the following tools required: Moat, IAS, Double Verify, DCM, DFP, Flashtalking
• Proficiency in advanced level Microsoft Excel (pivot tables), Word and PowerPoint required
• High proficiency in cross tactic approach, DOOH, CTV/OTT, Display, Native, etc. required
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur, a must-have
• Proficient knowledge of both the buy and sell side of the programmatic ecosystem, inclusive of DSPs, SSPs, and Publisher Side - Ad Servers, required
• Process oriented, with the ability to prioritize and manage multiple tasks. Time & project management skills are critical
• Excellent writing, communication, and organization skills, both internally and externally, are essential
• Agency or marketing experience is strongly preferred

Travel

This position requires regularly scheduled travel, up to 10% of the time.