Senior Specialist, Paid Social

Grüns; United States; Remote; USD 85,000 - 100,000; Full time

Job summary

A leading nutrition company in the United States is seeking a Senior Specialist, Paid Social to manage their paid media channels, including Meta and TikTok. This role requires strong performance marketing skills and a collaborative approach to strategy and creative development. The position offers a competitive salary and a fully remote work environment, with opportunities for personal growth and development within a supportive community.

Benefits

Competitive equity packages

Generous PTO

Free Grüns subscriptions

Strong benefits coverage

Qualifications

• 3+ years of experience in Performance Marketing and Project Management.
• Strong background in creative ideation.
• Experience with web analytics and performance tools.

Responsibilities

• Manage paid social channels including Meta, TikTok.
• Collaborate with team members for creative insights.
• Conduct tests and align on schedules with CRO manager.

Skills

Performance Marketing

Project Management

Creative Ideation

Web Analytics

Attention to Detail

Communication Skills

Tools

Motion

Northbeam

KNO

Job description

About the role

We’re looking for a results-driven Senior Specialist, Paid Social to help drive growth of our business. In this role, you'll be responsible for the day-to-day management of our paid media channels, including Meta, TikTok, and other paid social channels, driving strategy and optimization across platforms. Reporting directly to the Director of Paid, you’ll have the opportunity to make a direct impact on our growth. This is the ideal position for someone who thrives in a fast-paced, high-impact environment and is passionate about combining strategic planning with hands-on execution to deliver outstanding, measurable results.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will

• Performance: You're in charge of the day-to-day management of our paid social dollars on our Grüns Kids business. You’ll be given nCAC goals for paid social channels and responsible for making ad, audience, campaign, bid, and budget optimizations needed to hit those goals.
• Funnel: You will work collaboratively with our CRO manager to ensure tests are conducted with enough traffic, align on test schedules, and report on CVR for each platform
• Creative: You will work collaboratively with a Creative Strategist, delivering creative insights for each channel, building hypotheses, and improving our existing creative testing process.
• Strategy: You will work collaboratively with the Director of Paid and other members of the growth team to share learnings and implement strategy on paid channels.

We're looking for someone who

• 3+ years of experience in Performance Marketing and Project Management
• A strong background in creative ideation
• Experience with web analytics and performance tools (e.g., Motion, Northbeam, KNO)
• In-depth knowledge of paid media channels and best practices
• Exceptional attention to detail
• Strong written and verbal communication skills
• Bonus: Experience with kids products

Approach to the role

• You are naturally curious — even slight anomalies in data make you want to investigate further rather than gloss over them
• You have a high level of integrity and drive for personal growth & development
• You’re always keeping note of other brands’ tactics, why something worked outside of our niche and how we can apply relevant tactics
• You can assume a high level of responsibility (because we give a lot of freedom!)

To Apply

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you'll hear plenty more about that if you join us.

Compensation and benefits

At Grüns, we're committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $85,000-$100,000 depending on experience.

Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

About Grüns

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about

• Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
• Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I've never done this before” is not an excuse; it’s an opportunity.
• Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!

Legal and application notes

What follows are some notes for applying. This includes questions for you to answer as part of the application process. We also list the types of files accepted.

Accepts: pdf, doc, docx, txt, rtf

LinkedIn Profile *

Are you legally authorized to work in the United States? *

Will you now or in the future require visa sponsorship? *

Please share your base salary expectations. *

What's the typical monthly paid social budget you manage? Please describe which platforms and scope of campaigns you're responsible for. *

Have you ever set up a new Meta Ads account from scratch? If so, can you describe the steps you took and any challenges you encountered during the process? *

Walk us through your process when you notice an anomaly or unexpected trend in campaign data. What steps do you take to investigate, and can you share a specific example? *

Tell us about your experience with web analytics and performance tools (e.g., Motion, Northbeam, KNO) *

What specifically interests you about this role at Grüns? What's driving your interest in making a move right now? *