Senior Specialist Paid Media

JCPenney; Dallas (TX); On-site; USD 54,000 - 87,000; Full time

Job summary

A prominent retail company is seeking a Paid Media Senior Specialist to develop and execute paid social and programmatic display strategies. This role requires expertise in digital marketing, budget management, and data analytics to drive campaign success. Candidates with a Bachelor's degree in Marketing and 1-3 years of experience in related fields are encouraged to apply. This full-time role is based in Dallas, Texas and offers a salary range of $54,000 - $87,000 per year.

Qualifications

• 1-3 years of experience in digital marketing, specializing in paid social and programmatic display.
• Solid understanding of brand building strategies and audience targeting.
• Strong analytical skills and ability to interpret data to optimize campaigns.

Responsibilities

• Develop paid media strategies aligned with brand objectives.
• Execute end-to-end paid social and programmatic display campaigns.
• Analyze campaign performance data to identify trends and optimization areas.

Skills

Paid social platforms expertise

Programmatic advertising proficiency

Data analytics skills

Creativity in ad development

Communication skills

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

Meta

TikTok

Pinterest

Data analytics tools

Job description

Overview
As the Paid Media Senior Specialist specializing in Paid Social and Programmatic Display at JCPenney, you will be a vital member of the marketing team responsible for driving brand awareness, consideration, engagement, and traffic. Your focus on paid social and programmatic display advertising will play a crucial role in shaping our paid media strategies and reaching our target audience effectively.

Responsibilities

• Strategy Development: Collaborate with the marketing team to develop paid media strategies that align with brand objectives and target audience insights, with a strong emphasis on paid social and programmatic display channels
• Campaign Execution: Execute end-to-end paid social and programmatic display campaigns, including campaign setup, creative development, audience targeting, and ongoing optimization
• Paid Social Expertise: Leverage your deep understanding of paid social platforms (e.g., Meta, TikTok, Pinterest, etc) to create engaging ad creatives, set up audience segments, and manage campaign budgets effectively
• Programmatic Display Proficiency: Use programmatic advertising platforms to manage and optimize display campaigns across various networks, ensuring high-quality ad placements and performance
• Lead all co-op paid media opportunities by working collaboratively with teams such as product marketing and creative
• Data-Driven Insights: Analyze campaign performance data to identify trends, opportunities, and areas for optimization. Use data insights to inform strategic decisions and maximize campaign effectiveness
• Collaboration: Coordinate closely with creative teams to develop compelling ad creatives that resonate with the target audience and align with brand messaging
• Testing and Experimentation: Design and implement A/B testing strategies
• Budget Management: Manage allocated budgets for paid social and programmatic display campaigns, ensuring efficient spending and delivering strong ROI
• Reporting: Generate regular reports detailing campaign performance, key metrics, insights, and recommendations for improvement

Qualifications

• Bachelor's degree in Marketing, Advertising, or a related field
• 1-3 years of experience in digital marketing, specializing in paid social and programmatic display advertising
• Proficiency in paid social platforms, programmatic advertising platforms, and data analytics tools
• Solid understanding of brand building marketing strategies and audience targeting
• Creative mindset with the ability to develop impactful ad creatives and messaging
• Strong analytical skills, comfortable interpreting data to optimize campaigns
• Excellent communication skills and ability to work collaboratively in a team environment

Pay Range
USD $54,000.00 - USD $87,000.00 /Yr.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology
• Industries: Retail