Senior Specialist - CRM and Loyalty

Lidl US; Arlington (VA); On-site; USD 81,000 - 99,000; Full time

Benefits offered by this job

Starting pay $90,000

Employee discount 10%

Medical/Dental/Vision insurance

Paid Holidays & PTO

401K with company match

Life Insurance

Well-Being program

DailyPay

Job summary

Lidl US is seeking a Senior Specialist for CRM & Loyalty to drive customer engagement across Lidl Plus, leveraging Salesforce Marketing Cloud and data-driven insights.

You will plan national loyalty campaigns, optimize journeys, and collaborate with international teams to ensure a premium Lidl Plus experience across digital and retail touchpoints.

Qualifications

• Bachelor’s degree in marketing, business, or related field; or 3+ years retail leadership in lieu.
• 3-5 years in CRM, digital marketing, or loyalty program roles.
• Hands-on experience building automated customer journeys and lifecycle communications.
• Strong data segmentation and dynamic content execution knowledge.
• Proficiency with SFMC, Salesforce, and related marketing platforms.

Responsibilities

• Create and manage promotions in Salesforce and Marketing Cloud.
• Plan automated customer journeys across lifecycle and channels.
• Coordinate data input from systems and stakeholders with quality checks.
• Develop personalized campaigns and push/email/in-app messages.
• Monitor campaign performance and drive optimizations.
• Collaborate with Marketing to align concepts and localization.
• Prepare business requirements and support international projects.

Skills

CRM

Salesforce Marketing Cloud

Lifecycle campaigns

Data segmentation

SQL

Tableau

PowerBI

Google Workspace

A/B testing

Education

Bachelor’s degree in marketing or business

Tools

SFMC

Tableau

PowerBI

SQL

Excel/Google Sheets

Job description

Purpose

The Senior Specialist - Customer Relations Management (CRM) & Loyalty covers the core competencies of CRM & Loyalty, such as customer communication, strategy, data insights, operations, and partnerships. This role combines creativity with structured execution to drive user interaction and engagement within Lidl Plus. Beyond operational delivery, this position plays a vital role in continuously improving processes, exploring new ways to enhance customer engagement, and ensuring a consistent and premium Lidl Plus experience across all digital and physical touchpoints.

Responsibilities

Customer Relationship & Team Coordination:

• Creates and maintains promotions and features in Salesforce and Marketing Cloud.
• Coordinates data input from internal systems and stakeholders.
• Performs quality checks before campaign launches.
• Plans and manages automated customer journeys across the customer lifecycle.
• Creates localized push notifications, in-app messages, banners and email communications.
• Plans and implements national loyalty campaigns based on international frameworks.
• Monitors campaign performance and implements optimizations based on results.
• Develops gamified mechanics that enhance user engagement and retention.
• Collaborates with Marketing to align concepts.
• Defines and manages customer segments for personalized campaigns.
• Plans and optimizes article selection for coupon and content personalization.
• Measures and reports on personalization performance and effectiveness.
• Manages projects, work processes, systems, and/or procedures to ensure efficient workflow.
• Updates guidelines, standard operating procedures, and instructional materials.
• Identifies, develops, and proposes opportunities for business and process improvement.
• Support in national and international projects, producing business requirements, performing business system tests and technical improvements.
• Collaborates with international colleagues to exchange learnings and drive alignment on CRM developments.
• Contribute to documentation, internal training, and onboarding of new team members to ensure operational excellence.

About You

• Bachelor’s degree in marketing, business administration, or a related field. (In lieu of degree: 3+ years of retail store/field leadership or Assistant Store Manager).
• 3-5 years of progressive experience in CRM, digital marketing, or loyalty program management.
• Hands-on experience building automated customer journeys and targeted lifecycle communications.
• Practical knowledge of customer segmentation methods and dynamic content execution.
• Proficiency in Google Workspace or related software.
• Technical proficiency in Salesforce Marketing Cloud (SFMC) or equivalent enterprise marketing platforms for managing promotions, email, push, and in-app channels.
• Data mining experience and related software knowledge (ie. Advanced Excel/Google Sheets, SQL).
• Reporting and dashboard tools/software experience (ie. Tableau, PowerBI).
• Strong written and verbal communication skills with the ability to adapt messaging for localized customer bases.

Physical Requirements

• Most work is performed in a temperature-controlled office environment.
• Must be able to sit for prolonged periods of time at a desk or computer terminal.
• May use keyboards, telephone, and standard office equipment in the course of a normal workday.
• Stooping, bending, twisting, and reaching may be required in the completion of job duties.
• Must be able to lift up to 25 pounds at times.

Competencies

Personal Competencies: Implements planned operational changes effectively and flexibly applies established approaches to resolve problems. Demonstrates ambition in completing tasks to the highest standard while responsibly managing personal capacity limits.
Business Competencies: Maintains a structured overview of responsibilities and prioritizes tasks effectively in consultation with management to meet strict deadlines. Comprehends cross-departmental impacts and independently resolves recurring operational challenges within defined time and budget constraints.
Social Competencies: Communicates concepts clearly, shares proactive updates, and practices active listening to ensure full stakeholder alignment. Fosters trust-based cross-departmental relationships and addresses differing perspectives early in a diplomatic, solution-oriented manner.

Our Values

Ability to demonstrate, understand, and continuously apply our workplace values:

• Performance: We thrive together to passionately pursue ambitious goals, constantly develop ourselves, and turn complex organizational challenges into opportunities.
• Respect: We put people at the center of what we do by treating each other fairly, ensuring equal opportunities, and valuing diversity as a key cultural strength.
• Trust: We believe in each other, communicate openly and honestly, remain completely reliable, and treat mistakes as valuable learning opportunities.
• Grounded: We dream big while staying down to earth, remaining approachable, choosing simplicity over complexity, and focusing firmly on meaningful results.
• Belonging: We are stronger together than we are alone, standing up for one another, leveraging our collective strengths, and focusing on sustainable, long-term relationships.

Scope

• Number of team members directly supervised: None
• Number of team members indirectly supervised: None
• Annual budget/expenditures: Monitors the day-to-day efficient use of financial and material resources within the team. Applies established cost-reduction initiatives while actively identifying new local opportunities for optimization and weighing costs vs. benefits in the immediate work environment.

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Starting pay of $90,000 (with potential to earn $100,000 in the future)
• 10% employee-only discount on purchases made at Lidl stores
• Medical & Prescription | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
• Dedicated training plans to ensure you are set up for success
• 401K Plan (+ 5% company match)
• Voluntary Term Life & AD&D Insurance
• Total Well-Being Program
• DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule

Lidl US views our Corporate Social Responsibility (CSR) through a lens of actions that are Good for the Environment, Good for People, and Good for You.

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